09/15/2026
She started by selling $1 tacos outside Houston bars. Today, she’s a two-time James Beard Foundation semifinalist.
Victoria Elizondo came to Houston from Nuevo León, Mexico, as a child. As she built a life here, food became a way to stay connected to the culture, flavors and traditions of home.
That connection eventually became Cochinita & co.
What started small — under a tent, through pop-ups, catering and a food truck — grew through persistence, long hours and plenty of uncertainty. Eventually, Cochinita found a permanent home right here in Houston’s East End.
Today, Victoria has created more than a place to eat. She has built a business that carries her culture forward, creates opportunity and gives Houston a taste of the place that continues to shape her.
Her story is an East End story: immigrant. Entrepreneur. Chef. Neighbor.
And proof that sometimes the road home can lead to something entirely new.
📍 Cochinita & Co.
5420 Lawndale St.
Houston’s East End