PRAL is an affiliate of the Southern Public Relations Federation (SPRF), a 501(c)(6) not-for-profit, tax-exempt, commercially oriented business league, and consists of a network of public relations professionals from Alabama, Louisiana, Mississippi, and North Florida. SPRF is led by a volunteer board of directors and is considered the premier professional development organization for public relati
ons practitioners in the Gulf South region. Practitioners who are members of one of the SPRF-affiliated local chapters are automatically members of SPRF. SPRF is a member of the Universal Accreditation Board, the national body that administers the Accreditation in Public Relations (APR) professional designation. The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience, and professional judgment in the field of public relations. The designation Accredited in Public Relations (APR) signifies a high professional level of experience and competence.
