03/10/2026
Meet Allix.
Senior Event Planner, CMP, and Owner at FIF Event Group.
For the past 10 years, Allix has been bringing ideas to life through thoughtfully designed events—combining creativity, precision, and a deep commitment to client experience.
As a woman-owned business rooted in Laguna Beach, FIF is built on both expertise and relationships. What makes it special to Allix is simple: the people. Clients, vendors, and team members are treated like family—and when people feel taken care of, the fun naturally follows.
Her leadership style? Honest. Hardworking. Fun.
Her non-negotiable for every event? Excellence.
Allix loves producing themed events (give her a creative concept and she’s in), and her go-to pre-event ritual is a guaranteed latte before every program.
One of the most rewarding moments in her work is hearing a client say, “You made this so easy.” Behind the scenes, the team may be juggling hundreds of details—but knowing clients can simply enjoy the experience makes it all worth it.
After a decade helping shape FIF and its relationships, Allix is now stepping into ownership during an exciting new chapter for the company—focused on continuing to create curated, unforgettable experiences.
In celebration of International Women’s Day, we’re proud to recognize the women behind the experiences.
