08/28/2026
BUILDING MOMENTUM: Our Group Sales team, in collaboration with Regional Office of Sustainable Tourism, recently highlighted its growing role in driving visitation and revenue across Olympic Authority venues by securing conferences, weddings, school programs, sporting events, and other group business. With dedicated representatives across the portfolio, the team manages opportunities – from initial inquiry through ex*****on – helping activate venues year-round. The first quarter of FY 2026-27 showed strong momentum, with Legacy Venues outperforming last year and more than 15,000 attendees projected through Group Sales business.
Major events such as the Porsche Parade, which brought more than 2,600 attendees and 1,300 vehicles across five Olympic Authority venues, demonstrate how group business supports visitation while generating revenue opportunities for food and beverage, retail, rentals, and other departments. Looking ahead, the Olympic Authority and ROOSt, are expanding into the wedding market, pursuing new large-scale events, increasing participation in industry trade shows, and attracting new markets that will bring even more visitors to Olympic Authority venues and the regions they serve.
