05/19/2026
Today, we proudly celebrate the Grand Opening of WESST at The Collective Co. in Las Cruces — a milestone that reflects the continued growth of entrepreneurship, innovation, and community empowerment throughout Southern New Mexico.
This occasion represents far more than the opening of a new office space. It symbolizes opportunity, collaboration, and investment in the dreams of local entrepreneurs, small business owners, artists, creatives, and aspiring leaders who help shape the economic and cultural future of our region.
We extend our heartfelt congratulations to Humberto Hijar, WBC Program Director, whose leadership, vision, and dedication have helped strengthen pathways for entrepreneurship and business development in our community. Through his work and advocacy, countless individuals have been empowered with the tools, mentorship, and support needed to pursue their goals and transform ideas into thriving businesses.
We also recognize and celebrate the incredible staff of WESST for their unwavering commitment to serving Las Cruces and communities across New Mexico. Their presence continues to create meaningful impact by supporting economic mobility, fostering innovation, and uplifting entrepreneurs from diverse backgrounds and experiences.
The opening of WESST at The Collective Co. further strengthens the spirit of collaboration and community-centered growth that defines Las Cruces. Together, these organizations are helping cultivate an environment where small businesses, startups, and community initiatives can flourish.
As Las Cruces continues to evolve as a center for culture, commerce, education, and entrepreneurship, partnerships and organizations like WESST play an essential role in ensuring that opportunity remains accessible, inclusive, and community driven.
Congratulations once again to Humberto Hijar, the WESST team, and all community partners involved in making this vision a reality. We wish you continued success as you expand your impact and continue serving entrepreneurs and small businesses throughout Las Cruces and beyond.