08/26/2026
The NWB invests check-off dollars into 5 key pillars, one of them being international marketing!
State wheat commissions, like the NWB, work with U.S. Wheat Associates to strengthen demand for U.S. wheat in global markets. USW helps connect Nebraska wheat farmers with millers, bakers, and food manufacturers around the world. By combining producer checkoff investments from Nebraska with federal Market Access Program Funding, USW and the NWB help build long-term customer relationships and increase the competitiveness of U.S. wheat overseas. To learn more about U.S. Wheat Associates, use their page - U.S. Wheat.
We spoke with Ralph Loos, the Director of Communications and Global Outreach for U.S. Wheat Associates who shared a personal connection to Nebraska wheat.
"One of my favorite experiences so far with U.S. Wheat was when Nebraska wheat farmer Bob Delsing and I formed our own little ‘Breakfast Club’ while in Asia. I was leading a USW Board Team on a 10-day trip to the Philippines, South Korea and Japan to meet with millers and bakers. Early each morning -- sometimes as early as 5:30 a.m. -- I would wake up in a hotel in one of those three countries and walk to the restaurant for breakfast. Bob was always there waiting for me. We’d share a table, sit, sip coffee, eat and talk about farming and our farms – his in Nebraska and mine back in Illinois. Then, later, each day we would go meet with customers of U.S. wheat. And I would get to overhear Bob talking with the U.S. wheat customers about his farm back home in Nebraska. It gave me a great feeling, thousands of miles away from home.”