11/06/2025
Like so many who end up in that situation, Ve’ona Rogers never thought of herself as someone who would experience homelessness.
She ran a successful cosmetics business that helped support local schools, but after she became sick with lupus, her life and work were thrown into such chaos that she ultimately lost her home.
Ve’Ona was able to move back into housing, but her illness made it difficult to consistently pay her rent, and her landlord tried to evict her. With support from organizations like and , she successfully fought her eviction, and this experience convinced Ve’Ona to become a supporter of the Measure ULA campaign.
Then, after ULA passed, she became eligible to receive $10,000 in rental assistance to cover her back rent and ensure that she couldn’t be pushed out of her home.
“That is a powerful gift that we gave ourselves,” said Rogers. “I think about it every day.”