The Historic Hwy 41 Business Improvement District (BID), located on South 27th Street between Oklahoma and College Avenues is a vibrant designation that features over 400 businesses within this four mile stretch. Originally known as the South 27th Street Business Improvement District, it was rebranded in 2011 as the Historic Highway 41 BID to reflect the rich history of this corridor.The Historic
Highway 41 BID offers an array of entertainment, restaurants, hotels/motels, banks and a wide variety of retail that includes small unique shops, large retailers and auto dealerships. Historic Hwy 41 is one of Southeast Wisconsin’s most diverse, lively and authentic streets – a destination that caters to all your needs and wants.
