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Monday 7:30am - 5pm Tuesday 7:30am - 5pm Wednesday 7:30am - 5pm Thursday 7:30am - 5pm Friday 7:30am - 5pm

Ross Reels

We inspire adventure. Ross Reels is a fly fishing company.
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Founded in 1973, our business is now recognized as the leading fly tackle manufacturer in the United States. We strive to build the highest quality products available and our commitment to technical innovation and customer service shows in everything we make.

05/25/2026

Memorial Day carries more weight than a long weekend. It’s a reminder of the men and women who gave everything for this country, and the freedoms we get to live every day because of them.

Today, we honor those we’ve lost, those who served, and the people in our shop who continue to show up every day building American-made products with pride, grit, and purpose right here in Montrose, Colorado.

From our factory floor to the water, we don’t take that freedom lightly. 🇺🇸

05/01/2026

Big bug approved.

Find the Cimarron LT reel at your local Ross Reels dealer or online: https://bit.ly/4umL00T

04/29/2026

New for 2026: Meet the Cimarron LT Reel

The next evolution of a trusted member of the Cimarron family. We made it lighter in hand, pulled from the proven Animas drag, and finished it with a clean aluminum drag k**b. The mountain line of the Cimarron range is milled right into the frame, a nod to what we see from the factory every day.

Aggressive porting cuts nearly 15% of the weight with no tradeoffs. A composite-disc drag with a stainless interface keeps it smooth and holds when a fish turns and starts to run. An anodized drag k**b and escapement cover add durability where it matters.

Available in Matte Black, Platinum, Matte Olive, and Matte Blue in sizes 4/5–7/8.

Designed, machined, anodized, and assembled start to finish in Montrose, Colorado. Made on the Water.

Find it at your local dealer or shop here: https://bit.ly/4umL00T

04/24/2026

Fly shops are the backbone of this whole thing.

They’re a hub of knowledge, a place to get good advice and intel. A spot where new anglers can walk in and feel welcome, and where the goal is simple; to help you get to the water and find fish.

That’s a big part of why you’ll only find these exclusive finishes only at fly shops. Blackout, Chartreuse, and Purple are available across the Ross lineup at your local dealer, minus the San Miguel and Creek reels.

04/22/2026

This time of day, it's hard not to throw a dry fly right up on the bank. Low light, perfect drifts, and the hope that one says "I want that."

When that fish shows you what wild really means, nothing beats the sound of the drag on the Cimarron Creek, our new click pawl reel.

Find the Cimarron Creek at the [LINK IN BIO] or a local fly shop. Adjust the pawls to your liking so you get that crisp sound and perfect feel.

04/20/2026

For our trout folks, chartreuse doesn’t always match the hatch, but it works. Close enough counts when they’re eating it.

Reminding us of the Chartreuse Copper John, a classic pattern and good option for this time of year, find Chartreuse reels exclusively at your local fly shop.

04/17/2026

Imagine the sound of the pawl on the Colorado reel with this guy...

Chartreuse reels are available now at your local fly shop in all models and sizes but the San Miguel and Creek models. Visit a dealer to find the reels, and check out the Chartreuse finish: https://bit.ly/4mARuXb

04/15/2026

If it ain't chartreuse, it ain't no use. 🫡

Hot out of assembly, Chartreuse is now available only at authorized Ross Reels Dealers. Part of the Fly Shop Exclusive finishes, Chartreuse is here through all models and sizes except the San Miguel and Creek Reels.

Shop now at your local fly shop.

04/13/2026

Ross, yes—the Ross Reels: Ross Hauck

During Dealer Days a few weeks ago, Ross Hauck and his son Rob were tucked back in the machine shop, standing beside the original machines we still run today. We kept it quiet and let dealers gather in before their factory tour, slowly realizing who they were standing next to—Ross himself, talking reels.

He started at the beginning, how the first prototypes came to life, what he was chasing, what mattered. He pulled out original models he was most proud of, not to show them off, but to explain the why behind them. The small decisions, the trial and error, the details that make Ross Reels what they are.

Rob Hauck is still here with us, working in the factory every day designing, engineering, and carrying that same passion forward into the reels you find in fly shops and fish today.

A reminder that what we build today still traces back to that same mindset—American-made craftsmanship, designed, machined, anodized, and assembled here in the USA.

📸:

04/02/2026

Feel it. Hear it. Dial in your Creek reel. 🔊

Soft pawls installed. Stiff pawls included—so you can tune the sound and feel exactly how you want it.

Swap them. Make it yours.

Or take it further, download the 3D files and build your own at home [LINK IN BIO].

Designed, machined, anodized, & assembled in Montrose, CO USA.

Address

1101 Mayfly Drive
Montrose, CO
81401

Opening Hours

Monday	7:30am - 5pm
Tuesday	7:30am - 5pm
Wednesday	7:30am - 5pm
Thursday	7:30am - 5pm
Friday	7:30am - 5pm

Telephone

+19702490606

Website

http://www.rossreels.com/

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