Georgia Family Connection introduced a refreshed brand, a new look, and a redesigned website that better reflects users’ needs at a Peer to Peer meeting last month. The move comes as part of a statewide efforts to deepen its presence in Georgia as a resource to partners, community leaders, investors, and lawmakers working to improve conditions for Georgia’s children and families. It reflects both
the network’s evolution over the past quarter century and its vision for the future. While the brand and logo have changed the mission, vision, and values remain the same. Having long-lasting community results requires collaboration across five key result areas, healthy children, children primed for school, children succeeding in school, stable, self-sufficient and productive families and vibrant robust communities that thrive. The green and eggplant color palette invokes Family Connection’s vision for healthy, robust, and vibrant children, families, and communities that thrive. The overlapping circles demonstrate the intersection of the network’s five results areas and the “messiness” of collaboration that members of this network embrace. The crisscrossing rays that extend inward and outward illustrate that every connection matters. It’s the relationships between people, partners, and state agencies that help build the social infrastructure for Georgia’s children and families. The new typeface lends a clean and modern yet traditional look, and the lowercase letters demonstrate that Georgia Family Connection is approachable and invites all stakeholders to the table.
