09/23/2025
The Town of New Marlborough is proud to announce the installation of a new Shield 12 Radar Speed Sign on Route 57 entering New Marlborough Village, made possible through the generosity of All Traffic Solutions (ATS) and their ATS Gives Back program.
Police Chief Graham Frank applied to the national initiative and was selected to receive one of ATSâs most advanced radar speed display signsâat no cost to the town. The Shield Radar Speed Sign is a rugged, web-enabled, and data-collecting device that displays drivers' speeds in real time, encouraging safer driving and reducing speeding in high-risk areas.
All Traffic Solutions is committed to creating safe streets and neighborhoods nationwide. The ATS Gives Back program was developed to support smaller communities that need effective traffic-calming tools but may lack the funding or eligibility for traditional grant programs.
The program donates one speed display sign each month to a qualifying community in need. It was created after ATS recognized that many small police departments have a real need for traffic safety equipment but often lack the resources to acquire it.
âWeâre incredibly thankful to All Traffic Solutions for this opportunity,â said Chief Graham Frank. âThis sign will have a real impact on the safety of our residents, particularly along Route 57 where speeding has been a consistent concern.â
The signâs placement at the entrance to New Marlborough Village is intended to remind drivers to slow down as they approach the community. In addition to visual speed feedback, the sign collects detailed traffic data to support enforcement decisions and long-term planning.
The New Marlborough Police Department and the Town of New Marlborough would like to extend their sincere thanks to All Traffic Solutions for their generous donation and commitment to public safety.