Southern United States Trade Association (SUSTA)

08/17/2026

🌎 2027 Global Events Registration Is NOW OPEN!
Ready to take your products to new international markets? SUSTA’s 2027 Global Events season is officially underway, with nearly 40 events now available!

📅 Register today to secure your spot. For trade shows, booth selection is first come, first served, so don’t wait!
🔗 View events and register: https://www.susta.org/event/search/

Before registering, make sure your SUSTA account has been reviewed and approved for 2027 events. Haven’t recertified yet? Now is the time!
🔗 Recertify your account: https://www.susta.org/mysusta/
We’re excited to welcome you to another year of global opportunities and export growth! ✈️🌍

08/12/2026

🌎 Why should Gulfood 2027 be part of your export strategy?

With more than 90,000 trade visitors from around the world, Gulfood is the largest annual food and beverage trade show in the world—and one of SUSTA’s most successful international events.

Join SUSTA and our Middle East consultants, Focus M, for a webinar covering:

🔹 The current business environment in the UAE and greater GCC region
🔹 Why the UAE serves as a strategic gateway to global markets
🔹 Details about SUSTA’s pavilion at Gulfood
🔹 Why Southern U.S. companies continue to return to this show
🔹 Results and success stories from past participants

You’ll also have the opportunity to ask questions during a live Q&A and learn whether Gulfood 2027 is the right fit for your export goals.

📅 August 18, 2026
⏰ 9:00 AM CST
💻 Virtual via Zoom

If you’re looking to expand your exports to the Middle East, Africa, Asia, or other international markets, this webinar is a great place to start.

👉 Register today: https://www.susta.org/event/detail/D50C744E-058B-4008-99A3-DBD27DFADB88/search/

08/03/2026

📢 It's time to recertify for SUSTA's 2027 programs!
Get a head start on your 2027 export plans by logging into your SUSTA account and completing your recertification today. Recertifying early helps ensure your account is reviewed before registration opens for our 2027 Global Events.

⏰ Important Dates:
• August 10: Recommended deadline to recertify for review before event registration
• August 15 at 8:00 a.m. CST: Registration opens for 2027 Global Events (first come, first served!)

🔗 Link to recertify your account: https://www.susta.org/mysusta/

Be sure to complete any outstanding 2025 or 2026 surveys to avoid delays in your account review. You can also preview upcoming 2027 Global Events on our website now, with more events being added soon.

Please note that the 2027 CostShare application will open later this fall—we'll share more details soon.

We look forward to supporting your export success in 2027! 🌎

06/22/2026

Kennedy Rice Mill is a woman-owned rice mill located in Mer Rouge, Louisiana, in the heart of the Mississippi Delta. The company has played an important role in revitalizing its local community while supporting generations of Louisiana rice farmers.

As we celebrate the International Year of the Woman Farmer, SUSTA is proud to highlight the leadership, innovation, and dedication of women like Meryl Kennedy and her sisters. Their story represents the impact women farmers and agribusiness leaders are making across the Southern United States - strengthening rural communities, supporting local producers, and bringing high-quality American products to markets around the globe.

Watch video: https://youtu.be/qdtkz-fSjA8?si=aU2TCez2Dsh1JOLD



4Sisters Rice

Kennedy Rice Mill is a woman-owned rice mill located in Mer Rouge, ...

06/11/2026

Thinking about expanding your exports into Europe?

This morning, SUSTA hosted a webinar on the European market and why SIAL Paris remains one of the most valuable trade shows for U.S. food and agricultural companies looking to grow internationally.

We were joined by a Swedish importer of American products who shared his perspective on what makes SIAL Paris such a successful event for both suppliers and buyers.

Watch the conversation here:

https://www.canva.com/design/DAHLtP4qAUw/H5FXrBub8-B-RwGXpuCq5Q/watch?utm_content=DAHLtP4qAUw&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hf308d5fd69

We look forward to helping more Southern U.S. companies connect with buyers and grow their exports in Europe and beyond.

Register to exhibit with SUSTA: https://www.susta.org/event/detail/0C239DB6-E54F-4E5B-A8E8-4C61B701C667/search/

06/04/2026

Looking to expand your food and beverage business into Europe and beyond? 🌍

Join us on June 11, 2026, at 9:00 AM CST for the webinar, Exploring Europe and Beyond at SIAL Paris, and learn how your company can tap into opportunities in the European market and beyond through SIAL Paris — the largest food and beverage trade show in Europe.

Topics will include:
• European market overview
• Why exhibit at SIAL Paris
• Key takeaways from a SUSTA exhibitor
• What buyers are looking for
• How to get started

Whether you are new to exporting or looking to grow your international presence, this webinar will provide valuable insights to help position your products for success abroad.

🔗 To register or learn more, visit: https://www.susta.org/event/detail/2279B85D-F789-46D6-BE3D-62680690ACCD/search/

06/02/2026

🌏 Expand Your Export Opportunities Across Southeast Asia

Join SUSTA this September for two back-to-back trade opportunities designed to connect Southern U.S. wood exporters with buyers, manufacturers, and distributors across Southeast Asia.

📍 Wood Species Outbound Trade Mission to Vietnam
Ho Chi Minh City, Vietnam | September 14–15, 2026

📍 Thailand International Woodworking & Furniture Exhibition (TWIF) 2026
Bangkok, Thailand | September 16–18, 2026

Vietnam and Thailand continue to be high-potential markets for U.S. wood products due to their strong furniture manufacturing industries, growing construction sectors, and increasing demand for high-quality imported wood materials. Together, these events provide valuable opportunities to build relationships and expand your presence throughout the ASEAN region. Companies may participate in both events or choose the opportunity that best fits their export goals.

⏰ Registration Deadline for both events: June 12, 2026

🔗 To learn more or register:
Vietnam Trade Mission: https://www.susta.org/event/detail/CC45806D-AA5F-465A-8994-AABEEAD55800/search/

Thailand International Woodworking & Furniture Exhibition: https://www.susta.org/event/detail/68C59CC6-A28D-4AE4-856B-F08360384A6B/search/

05/15/2026

Today, SUSTA hosted an informative webinar on exporting U.S. agricultural products to Colombia and Peru. Representatives from the USDA Foreign Agricultural Service offices in both countries shared valuable market insights and engaged directly with participants during a thoughtful Q&A discussion.
If these markets are on your radar, we encourage you to watch the recording by logging into your SUSTA account and visiting the “Past Webinars” section in your SUSTA account ↗️: https://www.susta.org/mysustaweb/websitetutorials/

And don’t forget — SUSTA will lead a trade mission to Bogotá and Lima this August, offering companies an opportunity to connect directly with buyers in both markets. Learn more ↗️: https://www.susta.org/event/detail/443F1F47-2CEF-49D3-B613-24231FBB6AFE/search/

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04/23/2026

Putting the GLOBAL in Seafood Is Expo Global/Seafood Processing Global. 🌍

Hosted in beautiful Barcelona, this event truly lives up to its name as the seafood industry’s premier international meeting place. While rooted in Europe, its reach spans far beyond—we had the opportunity to connect with importers from Asia, Africa, the Middle East, and Latin America, highlighting the depth and diversity of global demand for U.S. products.

04/01/2026

🌏 Ready to expand your reach into the Australian market?

Join us at Fine Food Australia, the leading trade event for the foodservice and hospitality industry in Australia. This premier international exhibition offers U.S. food and beverage companies a powerful, cost-effective opportunity to connect with qualified buyers, distributors, and partners across the region.

📍 Melbourne, Australia
📅 August 31 – September 3, 2026

With Australia’s vast geography, this event provides unmatched access to key decision-makers all in one place—making it the ideal platform to showcase your consumer-oriented products and grow your global presence.

⏳ Registration deadline: June 1, 2026
🔗 Learn more and register: https://www.susta.org/event/detail/CF9D0CE3-19F8-45AC-BD11-90618C58BE95/search/