09/01/2026
Reino Heino, son of carpenter "Vic" Heino and his wife Selina (Matala Maki) went to work at an early age for Charley Matala in and around Matala's Cafe, and was soon nicknamed "Ole". The story is often told that when Ole earned a dime he bought a loaf of bread and took it home to his mother to help feed his 10 brothers and sisters. Later Ole helped Norm Venable who was trading and dealing in horses. When he was 16 he began helping Art Mobius, owner of Arthur Trux and was son behind the wheel. From 1942 to 1946 Ole was in the Army Discharged on January 14, 1946, he went back to driving for Art. In April, Art died; In May, Ole was married and in October the trucks were sold. The next day, Ole borrowed enough money from "Old" Mr. Buerkle at Farmers & Merchants State Bank, and from this, the Ole Heino Truck Line grew. First one truck, then two; then several. Corrals were built first in the village, and later in Newton Township to hold the livestock gathered all day long. At night the small fleet took off for South St. Paul to deliver the animals, wash the trucks, pick up freight and return only to repeat the procedure the following day. When other drivers were not available or did not show up, wife Ethel pitched in to chase, load, drive, wash and haul. Long hours of hard work and a succession of hardworking helpers went into 30 years of serving farmers, businesses and townspeople; of hauling pasture cattle, locker animals, hay, machinery, groceries, carpeting, furniture and much more. Return trips to New York Mills were loaded with a variety of freight for area businesses. Ole's reputation for fair dealing, careful work; scrupulously clean trucks, manicured yards and neat buildings built his reputation. When other truckers dropped livestock hauling because it was too costly, dirty and time consuming, Ole's territory grew adding Sebeka, Menahga, Wadena, Deer Creek, Wolf Lake, Frazee, Snellman, and Osage. Ole realized farmers had to get their livestock to market or they could not raise them profitably. In 1976 the trucking outfit was leased to Dale Thompson and five years later in January of 1982, it was sold to him outright. Dale, Sharon and their children carried on the 37 year old tradition of fine service and fair dealing begun with Ole. Dale continued to ship livestock to South St. Paul on Mondays, Tuesdays and Thursdays with other freight and general hauling filling up their work week. Dale has since passed away, but Sharon and daughter Michelle (Frost) still live in the New York Mills area.