10/21/2026
🏈🥩 Rivalry week deserves a rivalry-worthy tailgate!
The Beef Tailgating SweepSTEAKS are back for Michigan vs. Michigan State, and we want to see how YOU serve up beef on game day.
Entering is easy:
🔥 Post a photo or Reel showcasing your favorite way to tailgate with beef
📲 Tag us in your post
🏈 Bring your best game-day energy!
Entries are open October 21–November 4.
We’ll select 4 finalists to compete for bragging rights, then on November 7 our followers will vote in Stories to crown the People’s Choice Beef Tailgate Champion! 🏆
Whether you’re grilling burgers, slicing steaks, serving sliders or putting your own spin on a game-day favorite, show us how BEEF earns a spot at your tailgate.