Washington State School Directors' Association

Washington State School Directors' Association Washington's school boards are leading the way for student success.

Salmon work all year preparing for the moment they spawn. School communications is similar because it takes a lot of wor...
06/11/2026

Salmon work all year preparing for the moment they spawn. School communications is similar because it takes a lot of work in advance to meet the moment you know is coming.

That’s the message Washington School Public Relations Association (WSPRA) Communicator of the Year Tove Tupper shared in this article for WSSDA’s Direct magazine: https://wssda.org/2026/05/what-salmon-teach-us-about-school-communication/

Here are some examples:

→ Crises don't announce themselves. Getting ahead of concerns before they escalate is communication work.
→ Levy campaigns are won or lost on trust built long before the ballot drops.
→ Misinformation spreads fast. Clear, consistent messaging is your counterweight.
→ Controversial decisions—boundary changes, curriculum updates—go smoother with real stakeholder engagement.

Communication isn't just a soft skill. It's infrastructure.

Organizations that treat it that way position themselves to make it all the way upstream, like salmon.

What Does School Board Impact Look Like in Your District?Decisions made in the boardroom ripple outward — shaping the re...
06/10/2026

What Does School Board Impact Look Like in Your District?

Decisions made in the boardroom ripple outward — shaping the realities of the classrooms, communities, and futures. WSSDA's 2026 Annual Conference theme, Impact, is an invitation to reflect: where are you moving the needle for students?

Learn more about the conference:
https://wssda.org/events/wssda-annual-conference/

Plan Ahead for WSSDA's Summer Leadership AcademySummer is the right season to sharpen your governance skills. WSSDA's Su...
06/04/2026

Plan Ahead for WSSDA's Summer Leadership Academy

Summer is the right season to sharpen your governance skills. WSSDA's Summer Leadership Academy brings school directors together in person for high-quality training — including legislatively required equity trainings, financial oversight, and board chair development.

Learn more about Leadership Academy:
Wssda.org/events/professional-development/leadership-academy/

K–12 Boards Shape What Happens After High SchoolThis Saturday is National Higher Education Day — a reminder that the wor...
06/02/2026

K–12 Boards Shape What Happens After High School

This Saturday is National Higher Education Day — a reminder that the work of school boards doesn't end at graduation. When boards make strong decisions about curriculum, equity, and college and career readiness, they're setting students up for what comes next.

Explore WSSDA governance resources:
Wssda.org/member-services/governance-resources/

Sign up for eClippingsThe school year is winding down, but education news continues. Stay in the know by signing up for ...
05/28/2026

Sign up for eClippings

The school year is winding down, but education news continues. Stay in the know by signing up for WSSDA’s eClippings, the daily email with education news from across our state and the U.S.

Sign up for eClippings: https://wssda.formstack.com/forms/eclippings

Catch Up on 2026 Legislative SessionWe’re bringing this to the top of your reading stack: WSSDA’s Legislative Summary Se...
05/26/2026

Catch Up on 2026 Legislative Session

We’re bringing this to the top of your reading stack: WSSDA’s Legislative Summary Session. The easy-to-read summary shares the highlights and setbacks for our state’s K-12 schools. You’ll also see what comes next for school boards.

Read and share the WSSDA legislative summary: https://wssda.app.box.com/s/eapio8fg749tvjrmkbzqhpxvd1o0y4yx

New Director Network Meets May 21Community engagement and advocacy are topics of the next New Director Network discussio...
05/14/2026

New Director Network Meets May 21

Community engagement and advocacy are topics of the next New Director Network discussion on Thursday, May 21, from 12-1 p.m. We will talk about working with parents, staff, students, and constituents, plus ways to represent your community’s interests.

Learn more about the New Director Network: https://wssda.org/events/professional-development/new-director-network/

3 Trends as States Move to Regulate AI in K-12Lawmakers in 25 states introduced or enacted artificial intelligence (AI) ...
05/12/2026

3 Trends as States Move to Regulate AI in K-12

Lawmakers in 25 states introduced or enacted artificial intelligence (AI) bills for education this year. An article in District Administration explains three trends in the discussions: AI literacy as a graduation requirement, data privacy, and task forces for further research before creating mandates.

Read the full article:
https://districtadministration.com/article/3-trends-emerge-as-states-race-to-regulate-ai-in-k12/

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225 College Street NE
Olympia, WA
98516

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 9am - 5pm

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