10/22/2026
Flowers are personal. The experience of buying them should be, too. 💐
For Connie Estey and her husband, Paul, a passion for floral design sparked a bigger vision: create a business where customers feel like family, flowers are fresh and affordable, and every interaction feels personal.
Together, they turned that vision into Seawalk Custom Florals, an e-commerce business serving Northeast Florida and Southeast Georgia, building a reputation for thoughtful service and strong community ties.
But growing a business takes more than a great product. With guidance from SCORE mentor Derrick Smith, Connie and Paul strengthened their business knowledge, navigated the complexities of growth, and made more informed strategic decisions.
Today, Seawalk Custom Florals is blooming beyond a passion project, proving that personalized service and genuine community connection can help a small business stand out.