06/01/2026
For nearly a century, Main Street in Pulaski was the town’s anchor, its identity, its memory. It was where many people lived part of their lives. I myself remember shoppers pouring into Lemon’s Jewelry; I had my ear pierced there back in my younger days. I remember folks buying furniture at A.J. Smith & Son and Carolina Furniture and High School students going into Hatcher Askew and then to Theda’s to have their picture taken. People paying their Appalachian power bill in person, or picking out fabric at Frazier’s fabrics and some getting a haircut after school at one of the downtown barbershops. I remember Dad and Mom buying me a 10 speed from Heilig Meyers when it was on Main Street. People going in and out of Signet Bank or Virginia National and shopping at Dee’s Cut-rate, or going into Main Street Café or one of the restaurants. I have listened to countless recollections of those that remember when Rose’s stood on downtown Main Street, and when the Pulaski Theatre showed weekly movies and the young customers it would draw into our main street, showing those weekly movies on up into the early 90s. Then the sidewalks were full and the storefronts were alive. Main Street wasn’t just a road. It was Pulaski’s Identity. It still could be today. If the decision makers would let it.
For nearly 70 years, the one way street system wasn’t a debate. It was simply how Pulaski worked. It was predictable, safe, and understood by generations. It was part of the town’s fabric and rhythm, as natural as the courthouse clock or the hum of the factories that once powered the local economy. Even as national economic shifts and industrial losses reshaped our region, Main Street remained recognizable. Through all the changes America threw at small towns, Pulaski’s downtown still looked and felt like Pulaski.
Then came the redesign. Under the previous town manager, who wasn’t even from around here and the council that supported her, the one way system, stable for nearly three quarters of a century was abruptly replaced with a two way pattern and the removal of the people’s traffic lights. The decision was packaged as modernization, as revitalization, or as “progress” as they like to say it. It was nothing more than regression. To many residents, it felt like something else entirely, a decision made without them. A decision that ignored the town’s history and the many that had grown up with the town as it had always been. A decision that dismissed the emotional connection people had to their own streets. A decision that made Pulaski seem unfamiliar to the very people who built it and “spend their money” there.
Old issues of The Southwest Times show what Main Street once meant. A 1954 article described “a busy Saturday crowd filling Main Street from curb to curb.” A 1962 holiday column noted that “traffic moved steadily along the one way route as shoppers visited stores preparing for the season.” A 1971 feature quoted a downtown merchant saying, “Main Street is the heart of Pulaski. If it ever stops beating, the town will feel it.” Those weren’t exaggerations. They were everyday life. A 1988 article pictured an innumerable crowd along the one way Main Street as children and parents alike enjoy shopping and viewing an outdoor show. Even into the 21st century things happened on our main street. Then they shut it down. They said it was to fix the sewer system but when it was reopened, it all went to crap.
And then came the moment no one has forgotten, the tractor trailer that couldn’t make the turn. The truck that got hung up in the new two way pattern, blocking traffic and embarrassing the town. To some, it was an accident. To many, it was a symbol, a physical, undeniable reminder that the redesign didn’t fit the reality of Pulaski’s streets. It became the story people repeated because it captured exactly what they felt; this wasn’t thought through, this wasn’t necessary, and this wasn’t Pulaski. Yes, the previous town Manager, dug up Main Street to replace an outdated sewer line, but did she have to tear down the traffic lights and reroute the road two ways? No. she didn’t. I myself have explained this to the current Town Manager, The same Town Manager who never replied. Public officials have a responsibility to listen and respond to the citizens they serve.
Now the town has been spending that $500,000 grant given to the people of Pulaski from the previous Governor’s office to “beautify” our Main Street with new sidewalks, new lighting, new landscaping. But a half million dollars in cosmetic improvements won’t fix what was broken by the Council and town Manager themselves. They can’t beautify their way out of broken trust. You can’t plant shrubs and set down decorative hay bales over resentment. You can’t install new night lights and then pretend you did everything right when you’ve disconnected a major portion of your constituents by unneeded changes. The Council and Town Manager need to recognize the growing frustration among longtime residents. Many citizens feel their concerns have not been heard and that major decisions were made without meaningful public input. You can’t pave over the fact that the town became unrecognizable to its own residents.
Pulaski doesn’t need to be reinvented. It needs to be restored. And that brings us to the present. The newer council have had years to address the issue, and yet the familiar pattern remains, denial, hesitations, excuses, and a lack of urgency to adhere. They won’t answer e-mails or now even allow public feedback on the Town’s page. Is that the level of public engagement and transparency that Pulaski's citizens deserve? People like me that have lived here all our lives are ignored. The people have spoken, repeatedly. I have spoken with countless citizens that tell me they won’t even drive Main Street any longer that they would rather drive around it and avoid it totally. When longtime residents stop driving Main Street, stop shopping on Main Street, and stop spending time on Main Street, local businesses inevitably lose potential customers. Is this what those businesses want? Surely not. This loss because of the traffic pattern changes and the 4 way Stop Signs. Is this how you do the people? Is this really what you want? The people I’ve spoken with want their town back. They want Main Street to function like the Main Street they knew and recognized. They want the identity of Pulaski restored, not redesigned into something from almost a hundred years ago. Longtime citizens are fed up. They are tired of being ignored, tired of being told "it's complicated," and tired of watching their town become known more for traffic confusion than for the strengths and character that once defined it.
Pulaski does not need to be a testing ground for ideas that many residents never asked for. It needs leadership that respects both progress and local identity. Pulaski does not need to be reshaped into something unrecognizable. It’s time to rehang the lights, time to bring back the one way main street, and make Pulaski recognizable again. Many longtime Pulaskians remember the old Main Street fondly, because they remember a downtown that felt full of life, movement, and opportunity. Go down there now, look around. See how long those store fronts will stay open, count the days. For when you alienate Pulaski’s longtime citizens (the Customers) you won’t stay open long. When dramatic changes are made to the structure and appearance of a town without broad public support (and the town didn’t ask us about it) I never received a questionnaire. Whether one agrees with the changes or not, decisions that permanently alter the appearance and operation of a town's historic downtown should involve broad and meaningful public participation. Citizens can feel disconnected from the place they once recognized as home.
This November 3rd, voters will choose a couple of new Council members and rid ourselves of those that won’t listen to the people. Rid ourselves of those that spent 1.3 Million dollars of our money buying land then selling that land for a measly two hundred thousand dollars to a housing developer, rid ourselves of those that voted against a whole chamber of citizens that demanded that their water rates be not raised for three straight years in a row. Rid ourselves from those that bring hardship and difficulty to our own local farmers whom just want to sell their own products in their own store. This November, voters will have the opportunity to decide whether the current direction of town government reflects their priorities and concerns. Bringing restoration, changing the direction Pulaski is currently headed. The message from the people is clear, we want our town back. We want big decisions made with us, not around us. We want Pulaski to move forward without erasing what made it recognizable. A community should never become unrecognizable to the very people who built it. To us that have spent our lives here, pay our taxes here yet still get shunned and unrepresented.
My question is simple. Do you want our patronage or not? Do you want those that you have made feel disconnected, those that would rather avoid Main Street than visit it to come back? Do you want us to spend our money on Main again or not? Or do you want the emptiness of Main Street to continue? Put the traffic lights back in the budget, restore the one-way pattern back in the budget, then slowly implement both back into our town's daily operation, our Main Street. Just as you did when you began tearing it all down. Demonstrate that the voices of Pulaski's citizens matter.
To the new council members that take the seats of those that currently won’t listen to the people. I and those like me ask that you RESTORE WHAT THEY HAVE BROKEN.
Pulaski deserves progress. But it also deserves to remain Pulaski.
The picture included in this post is from the Farmer Collection, it was taken circa 1980 and it shows Pulaski and its one way Main Street with a Traffic light, and most importantly, our Main Street is recognizable. The current traffic pattern and four-way stop configuration are not. After years of concerns from residents, many of us believe it is time for a serious reconsideration of these changes.
Thanks, Eugene Mathena
Local Historian and Lifelong Resident of Pulaski.
[email protected]