Rojas Public Affairs

07/23/2026

A damaging narrative rarely stays confined to the news cycle. One critical headline can quickly trigger constituent calls, stakeholder concern and demands for action from elected officials—often before the full facts are understood.

An effective rapid-response campaign uses that narrow window to identify the claim driving coverage, assemble verifiable facts, correct inaccuracies with reporters and prepare decision-makers for the questions they are about to receive.

The goal is not simply to issue a statement. It is to stop an incomplete narrative from gaining enough political momentum to force a premature decision or public response.

07/21/2026

By the time an issue reaches a city council or county board, much of the outcome may already have been shaped.

Staff reports have been written. Department recommendations have been made. Commissioners may have weighed in. Neighborhood concerns have entered the public record. Opposition groups may already be organizing speakers, contacting reporters and defining the issue for the community.

A lobbyist can communicate directly with decision-makers—but cannot succeed in isolation when the staff recommendation is unfavorable, the public narrative has turned negative or elected officials see greater political risk in supporting the proposal than opposing it.

Effective local public affairs requires engagement at every stage: understanding the approval process, working with staff, identifying potential opposition, building credible community support and ensuring the public benefit is clearly communicated before the final hearing. In local government, the vote is often the last step—not the first.

07/13/2026

🗣️ When a crisis hits a trade association, the first question should not be, “What do we say?” It should be, “Who needs to be in the room before we say it?”

For associations, crisis response requires more than a quick public statement. Executive leadership, communications, legal counsel, board leadership, member relations and public affairs must be aligned before pressure turns into confusion.

The right crisis response team helps verify facts, protect credibility, communicate with members, prepare a spokesperson and anticipate how media, regulators, elected officials and the public may respond.

Because in a crisis, speed matters — but alignment is what keeps an association disciplined, credible and prepared to lead.

07/06/2026

✅📋 When a crisis hits a trade association, the stakes extend far beyond one organization. Members need guidance. Board leaders need alignment. Policymakers, regulators and the media may be watching. And in the absence of clear, timely communication, misinformation can quickly fill the void.

A strong crisis response checklist helps trade associations move with discipline before pressure takes over — identifying who activates the response team, who approves public statements, who communicates with members, how facts are verified and how the organization protects credibility while serving the industry it represents.

For associations, preparation is not just operational. It is a responsibility to the members, communities and sectors that depend on their leadership.

07/02/2026

🎆🇺🇸 As America marks 250 years of independence, the Fourth of July is more than a celebration of freedom — it is a reminder of the civic responsibility we share in protecting and strengthening the democracy we inherited.

At Rojas Public Affairs, we believe that responsibility begins locally: in our city halls, neighborhoods, public institutions and the communities we serve every day.

Wishing you and your family a safe and meaningful Fourth of July.

06/24/2026

Rojas Public Affairs is proud to recognize our President, Jaime Rojas, who will join Panel 1, “State of the Chamber — Igniting the Latino Potential,” at the Los Angeles Latino Chamber of Commerce 2026 Business Summit.

As Government Relations Chair, Jaime will join chamber and business leaders for a focused discussion on Latino enterprise, procurement opportunities and the partnerships that help businesses grow.

The summit will bring together business owners, exhibitors and procurement leaders for a day centered on access, connection and opportunity.

📅 Friday, June 26
⏰ 7:30 AM to 1 PM
📍 SoCalGas Energy Resource Center, Downey
🎟️ Free and open to the public - register here: lalcc.org/events

06/24/2026

06/24/2026

Great evening attending last week’s Western Riverside Council of Governments General Assembly Dinner at Pechanga Resort.

It was a wonderful opportunity to reconnect with friends, colleagues, clients, and local government leaders from across the region. Events like this are a great reminder of the important work being done every day to strengthen our communities — and how much more we can accomplish when we work together.

It was also great to hear from keynote speaker Tony Hawk, the ambassador of skateboarding, who shared an inspiring message about leadership, taking action, and making an impact.

Congratulations to WRCOG and all the local leaders recognized for their accomplishments and continued commitment to public service.

Special thank you to Liselle Degraves for the invite!

06/21/2026

Happy Father’s Day to our President, Jaime Rojas, and to the fathers, grandfathers, father figures, mentors and caregivers across our staff, clients and community.

Today, we celebrate the love, guidance and quiet sacrifices that strengthen families and help shape the communities we are proud to serve.

06/01/2026

🏛️🙍‍♀️🙎‍♂️🙎 One of the costliest mistakes is showing up as “the industry” alone. City councils weigh not just technical arguments, but community credibility—so bring local validators who can speak to jobs, services, neighborhood impacts, and real-world tradeoffs.

Think employers, chambers, workforce partners, customer-facing nonprofits, and trusted community messengers. When support is broad and local, the issue stops looking like a special interest fight and starts looking like a community implementation problem that deserves a smarter policy.