ASTA Small Business Network-Sacramento Chapter

08/08/2026

SPONSORED CONTENT | For travel advisors seeking to grow their business with affluent, highly engaged travelers, identifying the right product is just as important as finding the right client. In today’s competitive marketplace, successful advisors are increasingly focused on matching guests with experiences that align closely with their interests, travel style and expectations. Few brands offer that level of clarity and consistency as effectively as Viking.

With a focused approach to destination-driven travel, Viking has built a loyal following among English-speaking travelers aged 55 and older—an audience that continues to represent one of the most valuable segments in the industry. These guests prioritize meaningful experiences over mass-market entertainment, value enrichment over excess and seek authentic connections with the places they visit.

For advisors, that translates into something powerful: a product that is easy to position, easy to sell and designed to resonate with a highly desirable client base.

➡️ Read more: https://www.asta.org/content/Traveler-Services/travel-blogs/sponsored-editorial/why-viking-is-a-strong-sell-for-todays-high-value-55-plus-traveler.aspx

07/30/2026

07/24/2026

OUR FIRST of 2 AUGUST 2026 SACRAMENTO CHAPTER MEETINGS.—LUNCH AND LEARN

https://evite.me/6mr6Q7xe9w

YOU’RE INVITED to the August 12, 2026 Chapter Meeting, with Palladium Hotels on August 12, 2026. Noon-2 PM

**** PLEASE RSVP BEFORE Noon PM ON August 10, 2026, by noon.

****These events are for advisors, please no children***

We hope you can make it to our IN-PERSON meeting!

DATE: August 12, 2026
TIME: Noon-2 PM
LOCATION: Round Table Pizza, 3290 Arena Blvd, Sacramento, CA.

If you have dietary restrictions, please let us know. If you register and cannot attend, please notify Sacramento ASTA asap
at [email protected]

CHARGE: $12 for MEMBERS and
$17 for NON-MEMBERs

IMPORTANT: Please, if you have registered for a chapter meeting or event and can’t
attend, please let us know.

Beginning January 2025, any advisor that registers to attend a chapter meeting and does not give 24-hour notice of cancelation, there will be a $10 no show fee to be paid by the advisor to the chapter.

Some of the restaurants that we have our meetings at require a number of attendees and if we do not lower the number for those who cancel, then we must pay for the dinners.

07/07/2026

Register Now: ASTA Virtual Expedition Cruise Week Is One Week Away!

Dear Advisors ,

ASTA is excited to announce the return of Virtual Expedition Cruise Week, taking place July 14–17, 2026. Whether advisors are new to expedition cruising or looking to deepen their expertise, this immersive virtual event is designed to provide valuable education, supplier connections, and practical sales strategies. Advisors will hear directly from the industry’s leading expedition cruise brands while learning how to confidently match the right expedition experience to the right traveler, from polar explorations to warm weather adventure cruising.

This year’s program features sponsored educational presentations from Aurora Expeditions, HX Expeditions, National Geographic-Lindblad Expeditions, Polar Latitudes Expeditions, Scenic Luxury Cruises & Tours, Silversea Expeditions, and Viking, along with engaging panel discussions and ASTA-led education sessions covering expedition sales, sustainability, onboard experiences, digital marketing, and more. We would greatly appreciate you sharing this opportunity with your chapter members as an affordable and valuable way to grow their expedition cruise knowledge and sales potential.

Register Here: https://www.asta.org/content/Events/Event_Display.aspx?EventKey=EXWEEK26

Virtual Expedition Cruise Week Schedule
July 14–16: 10:30 AM – 12:00 PM & 2:30 PM – 4:00 PM
July 17: 10:30 AM – 12:00 PM

Pricing
ASTA Members: $29
Non-Members: $59

Registration Includes:
Access to 7 live General Sessions and dozens of sales resources from Expedition Cruise Line Partners
On-demand access to all sessions and digital resources for one year after the event
Opportunities to connect with Expedition Cruise Line executives and BDMs
Chances to win Educational Journey opportunities with ASTA’s Expedition Cruise Line Partners

Thank you for your continued support of ASTA and our advisor community. We look forward to another successful Virtual Expedition Cruise Week this July.

07/07/2026

Join our team! We have several open positions that have just posted online. For the full description of each role, click on the links below.

Manager, Marketing and Communications:
https://careers.asta.org/jobs/22398141

Senior Coordinator, Digital Marketing (Graphic Design and Email Marketing Focus):
https://careers.asta.org/jobs/22398143/senior-coordinator-digital-marketing-graphic-design-and-email-marketing-focus

Events Coordinator (Part-Time):
https://careers.asta.org/jobs/22356475/events-coordinator-part-time

06/28/2026

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You’re invited to join us for the Sacramento ASTA July Networking Meeting.
Connect with fellow travel professionals, build valuable relationships, and stay engaged with what’s happening in our industry. Whether you’re looking to expand your network, exchange ideas, or simply enjoy an evening with colleagues, this is a great opportunity to come together.
We look forward to seeing you there for an evening of connection, collaboration, and community.
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https://evite.me/1931TbBYNr

06/26/2026

Ready to inspire, teach and elevate the industry?

We’re now accepting proposals for speakers at the 2027 ASTA Travel Advisor Conference, happening May 4-6 in Orlando! 🌴

We're looking for powerful voices and fresh ideas on:
• Tech & AI for advisors
• Fraud Prevention & Cybersecurity
• Referral Generation & Client Growth
• Crisis Management & Service Recovery
• Niche Specialization

🎤 Submit your topic by August 7 for a chance to speak and receive complimentary registration.

Learn more and apply: https://hubs.ly/Q04mFTLx0

06/25/2026

📣 KEYNOTE SPEAKER ANNOUNCEMENT! Captain Sandy Yawn will be the keynote speaker at ASTA's 2027 River Cruise Expo in Vienna, Austria, March 10-14. 🛳️ Sponsored by TAUCK, this special keynote will see Captain Sandy share her story of inspiration, overcoming obstacles and not letting fear get in the way.

⚓️ Captain Sandy captured the world's attention as the first female superyacht captain on Bravo’s popular reality television series, Below Deck Mediterranean. With more than three decades of international maritime experience, Captain Sandy has broken many glass ceilings and survived the stormy seas to share her valuable lessons on leadership and empowerment.

Captain Sandy is also the author of the best-selling Be the Calm or Be the Storm, in which she chronicles her journey to becoming a world-renowned superyacht captain in a male-dominated field.

More updates on the River Cruise Expo...

✨ The 2027 event will be the largest River Cruise Expo yet, featuring at least 14 river cruise brands and a minimum of 18 ships, offering advisors more capacity and ship inspection opportunities than ever before. Century Cruises and Trafalgar River Cruises will also participate for the first time, expanding the lineup of brands represented at the event.

✨ Celebrity River Cruises will return for a second year as Title Sponsor, continuing its collaboration with ASTA as the brand prepares to launch its first river cruise sailings later in 2027. Through special activations and advisor-focused engagement opportunities, Celebrity will showcase the elevated hospitality, design innovation and immersive experiences it plans to bring to Europe’s iconic rivers.

✨ Additional details on ship accommodations and post-Expo sailing options will be announced later this summer.

⌛️ Don't wait to register—spots are filling up quickly and this event always sells out! Lock in your spot today: bit.ly/4cN7LFM

🚨You must be an active ASTA member to register for the Expo. If your membership has lapsed, renew online today via the ASTA website: bit.ly/3QvUxnB