Bruce Fire Equipment LLC

08/20/2026

Owner Dustin Bruce was featured in Middle Tennessee FOOLS Friday feature last week.

Fireman that actually depends on the equipment we service and sell.

08/15/2026

On September 1st we will be suspending all service and orders due to military operations.
I will be available for questions and consult on a very limited basis for approximately 1 year.

I appreciate your business and support.

08/01/2026

Ordering new apparatus?
It does not matter what make or who you order through, we can help you add Generation SAM SAM BOOST and HiViz LED Lighting to your build.

We are west Tennessee exclusive vendor and installer for both.

Need a demo? Reach out to us for details!

07/30/2026

Congrats to all of the departments awarded the Tennessee Volunteer Firefighters Equipment and Training (VFEAT) Grant!

We look forward to working with many of you to help in any way we can!

07/29/2026

Does anyone have an old, out of service section of 3" or 4" that they could possibly donate?
Preferably yellow, white, or red but not picky.

We are working on making a new product and need to get the kinks worked out and do a proof of concept.

07/29/2026

From our friends over at High Rise Leather.
If you're one of our customers let us know if you send one and we'll throw in some swag and a free gift!

We want to do a contest kicking off our new shop!!! We want to decorate the walls with patches from Fire/EMS/Police!

If you agree to send us a patch out favorite patch will receive a FREE SHIELD! If the department itself send the patch, not a single person that department will receive 5 FREE SHIELDS!

Send us a DM for our mailing address!!!

07/09/2026

Need your POV to get noticed? Meet the Redline Sear Beacon.

360° LED power, rock-solid mount, and firefighter-built reliability in one tough package. Red, Blue, or Amber options ready to roll.

Preorder today: firetechlights.com/products/sear

No Doubt About It.

07/08/2026

Looking for quality lighting that doesn't break the bank?

Look no further. Whether you're looking to add a few lights to your personal vehicle or fully outfit a small vehicle or fire engine.

Contact us for pricing including installation

Your truck already hauls to the call. Now make sure the road knows you're coming.

The Rally is the ultimate running board light: SAE-certified tri-color LEDs, 106 flash patterns, 5 warning / traffic director modes, and serious output that cuts through daylight or dark. Available in 65" and 77" lengths to own your full rig.

This isn't bargain-bin flash, it's Redline toughness backed by FireTech. 5-year guarantee, real-world tested, and designed so you roll up looking like the professional you are.

Preorder now at firetechlights.com/products/rally before the first wave ships. Don't get stuck with legacy lights that blend in.

Gear that reflects how seriously you take the mission. No Doubt About It.

06/30/2026

Another happy customer

Phenix TL2 in matte black with black tets and Bourke eye shields
Taylor's Tins Boston style front

(FireCam not included)

Looking to purchase a Phenix helmet or helmet accessories like tin or leather fronts, contact us.

06/21/2026

If you see me walking around tomorrow morning at the MD Firemen's Convention and say "I am the Lorax, I speak for the trees. I am the Lorax, you must listen to me" you will get one of my special prizes!