07/04/2026
I finally had a chance to watch the Turn SD Purple conversation between Julian Beaudion and Brian Bengs. First, a huge shout out to Ngoc for moderating such a significant discussion and to Turn South Dakota Purple for putting it together. We need more opportunities like this where voters can hear directly from the candidates instead of just through campaign ads and Facebook posts.
These two candidates are making different arguments to the same voters. Julian spent most of his time talking about people, affordability, health care, agriculture, and the conversations he’s had traveling the state. He came across as personable, genuine, and focused on the day-to-day challenges South Dakota families are facing. Brian made a much more strategic argument centered around fundraising, polling, campaign finance, and why he believes he has the strongest path to defeating Mike Rounds. From a comms standpoint, I’d probably say Brian made the strategic case, while Julian made the human case. Julian’s biggest weakness was that he never really answered the questions about fundraising and campaign viability head on. Brian’s biggest weakness was that too much of the conversation became focussed on Julian instead of Mike Rounds. It also became aggressive at times.
Let's break down some fundraising notes mentioned. Brian said his campaign has received more than 1,000 South Dakota contributions totaling over $100,000. When I looked through the publicly available itemized contributions from the last filing, I only found a little over 100 South Dakota donors totaling around $40,000. I know not every donation has to be itemized. In fact in federal races like this if someone's total donation is $199 or less it can be unitemized. Every time someone gives that number continues to grow. Primary campaigns and General campaigns are considered separate, so I’m genuinely interested to see how those numbers come together once the new report is filed.
Based on Brian’s own comments during the forum, his campaign had raised “over $780,000” in his opening remarks. If that’s close, it would represent a 40-45% decline from the previous quarter. He had a great previous quarter and they all can't be that great but a big drop as well. This was just based on his statement and not any facts until we see his FEC filing mid July. Money absolutely matters in politics, and Brian made that point well. Candidates who raise more money usually have an advantage. But it’s also worth keeping some perspective. Mike Rounds still has roughly 45 times the cash on hand of both challengers combined. Read that again. He’s the one sitting on the mountain of money. BUT we literally just watched a Sioux Falls mayoral race where one candidate was outraised and outspent by about three to one and still came within two votes (and that's not official yet). Money matters. It just isn’t the only thing that matters.
To be fair, I think the same standard should apply to everyone. If Julian’s next fundraising report shows another significant decline, then I think there’s a legitimate conversation to be had about the future of his campaign. If he shows an increase then that argument has to end.
Julian has real work to do is putting more of his policy ideas into writing. Throughout the conversation, he spoke passionately about affordability, health care, agriculture, and supporting working families, but voters should be able to go beyond campaign speeches and read detailed proposals for themselves. Brian has invested a lot of time in publishing his positions, although when you read them they are not as clear as he stated them in the Turn SD Purple discussion.
I genuinely find Beng's vision for an Independent Conference intriguing. On the surface, I can understand the appeal. We’ve all watched Republicans and Democrats dig in their heels, and the idea of a handful of independents forcing compromise can appeal to some folks.
My concern is what happens after Election Day. There will still be a majority party and a minority party in the Senate. Committee assignments and much of the real work of Congress are negotiated through those party caucuses. Every current independent senator with committee assignments caucuses with one of the two major parties. Brian has said he doesn’t want to caucus with either. That’s a governing question that I want answered. How does South Dakota keep a seat at the tables where legislation is written and negotiated? Right now, Senator Mike Rounds serves on the Appropriations, Armed Services, Banking, Housing and Urban Affairs, Indian Affairs, and Select Committee on Intelligence committees. Those assignments give South Dakota a voice on issues that directly affect our state. If we’re going to replace that model with something different, I think voters deserve to understand exactly how that influence would be maintained or replaced. I don't think his group has thought that out fully, but maybe we will hear how that will work out soon.
At the end of the day, this is where I am sitting while I wait for the FEC reports. Throughout my life and career, I’ve learned that the best teams put people in the roles where their strengths have the biggest impact. Not everyone has to be the quarterback to help the team win.
Right now, I still think Julian should be the candidate at the top of the ticket. He has the party infrastructure, the local relationships, and he connects well with people. Brian has a completely different set of strengths. His policy knowledge, understanding of campaign funding, and strategic thinking were obvious throughout the conversation. If those strengths could be brought into Julian’s campaign in a senior policy or strategy role, I honestly think South Dakota would have a stronger challenge than either campaign builds on its own.
Maybe I'm living in a pipe dream, but after watching both candidates, that’s honestly where I landed if truly we put egos aside and we wanted to fit the best of both of these candidates together moving forward.