Reliant Fire Apparatus

Reliant Fire Apparatus An exclusive sales and service organization for Pierce Manufacturing in Wisconsin, Iowa and Michigan. Reliant Fire was started by our founder Scott Krueger.

Prior to Reliant Fire Apparatus, Scott was an employee at Pierce Manufacturing in Appleton, WI where he held positions directly dealing with the Pierce products and marketing and sale of the products. Reliant Fire Apparatus was incorporated in 1994 as the exclusive organization representing Pierce Manufacturing in the southern portion of the state of Wisconsin and operates out of our main facility

located in Slinger, WI. In 2011 Reliant expanded its Pierce territory becoming the exclusive organization representing Pierce Manufacturing in the state of Iowa and operates out of our main facility located in Des Moines, IA. The name Reliant was selected as the basis for all that the company stands for and does. Our main goal is to be the most reliable dealer that each customer has ever worked with. This includes reliable responses to all inquiries, reliable, factual information, reliable, accurate pricing and proposals, a reliable and professional experience with each sale, production, delivery and training, and reliable service and parts after delivery. We pride ourselves on making your fire purchase from Reliant the easiest and most enjoyable purchase you will experience. Reliant’s business strategy is to expand market share through the retention of existing customers and the acquisition of new customers from our competition. This is being accomplished through professional sales relationships and superior customer service. Our sales and service personnel are all well versed on all products and attend annual product training. In addition most sales and service personnel have firefighting experience serving on volunteer and full-time fire departments. They are professionals who know their product and know the vocation enabling them to be the most knowledgeable personnel available to help you define, design, specify and build the apparatus which best fits your fire department’s specific needs and desires and then service it. Reliant is a market leader in both sales and service with professionals with over 150 years of combined fire department experience and over 125 years of combined Pierce product experience. Since inception Reliant has had the fortunate opportunity to put in service more than 1,500 vehicles. Reliant’s success has been based on the most professional and knowledgeable sales and service personnel in the industry. Customer satisfaction is not an option, it is a priority. Above all Reliant prides itself on integrity. You can rely on what we say, you can rely on our honesty, you can rely on our fairness, you can rely on us treating you with the highest level of respect and trust. You can rely on Reliant.

Big things are in the works for Davenport Fire Department!πƒπšπ―πžπ§π©π¨π«π­ π…π’π«πž πƒπžπ©πšπ«π­π¦πžπ§π­ (Iowa) completed their pre-construct...
09/02/2026

Big things are in the works for Davenport Fire Department!
πƒπšπ―πžπ§π©π¨π«π­ π…π’π«πž πƒπžπ©πšπ«π­π¦πžπ§π­ (Iowa) completed their pre-construction meeting this week with Frontline Communications for their new Enforcer HazMat unit β€” here’s a sneak peek at what’s to come!
This impressive new unit will be designed to support firefighters during hazardous materials incidents, carrying the specialized tools, equipment and technology needed to respond safely and effectively.
From gas stations to chemical facilities and everything in between, hazardous materials can be found in nearly every community. While firefighters are trained to manage many common HazMat situations, certain incidents require specialized equipment and highly trained personnel.
That’s where a dedicated HazMat unit makes all the difference.
We can’t wait to see this build come to life! Stay tuned for more updates as Davenport Fire Department’s new Enforcer HazMat unit takes shape.

Another day of keeping our customers mission-ready at our Wisconsin service location! New trucks are always exciting, bu...
09/01/2026

Another day of keeping our customers mission-ready at our Wisconsin service location!
New trucks are always exciting, but supporting our customers throughout the entire life of their apparatus is just as important. Recently, the City of Racine Fire Department stopped by to inspect upgrades completed on one of their reserve units.
Keeping reserve apparatus ready for service means dependable equipment is available whenever the community needs it most. We’re proud to continue supporting Racine’s fleet and their commitment to protecting and serving the city every day.
Thank you for your continued trust and partnership!

Looking for a service department you can count on?
From routine maintenance to unexpected repairs, the Reliant Fire Apparatus Service Team is here to help keep your apparatus mission-ready.

πŸ“ Wisconsin: [email protected]
πŸ“ Iowa: [email protected]
πŸ“ Michigan: [email protected]

There’s no missing this one!𝐈𝐦π₯𝐚𝐲 𝐂𝐒𝐭𝐲 π…π’π«πž πƒπžπ©πšπ«π­π¦πžπ§π­ is at Pierce Manufacturing in Appleton, Wisconsin, today for thei...
08/31/2026

There’s no missing this one!
𝐈𝐦π₯𝐚𝐲 𝐂𝐒𝐭𝐲 π…π’π«πž πƒπžπ©πšπ«π­π¦πžπ§π­ is at Pierce Manufacturing in Appleton, Wisconsin, today for their final inspection on the blue floor, and their new yellow apparatus is certainly making a statement!
Have you ever wondered why some fire departments choose yellow instead of traditional red? In the 1970s, studies showed that certain shades of yellow could be easier for the human eye to detect in low-light conditions and during inclement weather. Many departments adopted the color during that time as part of a larger focus on visibility and safety β€” and for others, that bold yellow has since become part of their department’s identity.
Congratulations to Imlay City Fire Department (Michigan) on this exciting milestone! Thank you for trusting Reliant Fire Apparatus. We can’t wait to see your new truck serving the Imlay City community! πŸ’›πŸš’

πŸ“£ Are you looking for updated production photos of your department’s apparatus? Photo reports have been updated this mor...
08/31/2026

πŸ“£ Are you looking for updated production photos of your department’s apparatus? Photo reports have been updated this morning β€” click on your department’s album under β€œPhotos” and view your new pictures! πŸ“ΈπŸš’

08/31/2026
Big things are happening at Reliant! πŸ”₯A special shoutout to Reliant team members Casey Jentzen, Alex Wright and Jesse Sh...
08/31/2026

Big things are happening at Reliant! πŸ”₯

A special shoutout to Reliant team members Casey Jentzen, Alex Wright and Jesse Sheldon, who recently completed LEADS Phase 1 training at Pierce Manufacturing in Appleton, Wisconsin!

LEADS Phase 1 is the foundational training program for new sales representatives joining the Pierce Dealer Network, providing the knowledge and tools needed to confidently represent custom fire apparatus. This course is just the beginning of a multi-tiered educational journey designed to help representatives continue growing throughout their careers.

At Reliant, we’re committed to investing in our team and providing opportunities for continued growth, education and career development.

Congratulations, Casey, Alex and Jesse! We’re proud of your commitment to learning and growing, and we can’t wait to see what’s ahead for each of you at Reliant!

Address

880 Enterprise Drive
Slinger, WI
53086

Opening Hours

Monday 7am - 4pm
Tuesday 7am - 4pm
Wednesday 7am - 4pm
Thursday 7am - 4pm
Friday 7am - 4pm

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