Mission of The SDA
Sunnyvale Downtown Association (SDA) is a non-profit membership-based organization whose mission is to promote, advocate and enhance the vitality of downtown Sunnyvale. The SDA is funded by business improvement district (BID) fees, city funds, sponsorships and revenue producing events. The Sunnyvale Downtown Association (SDA) serves as the voice of downtown Sunnyvale by:
Advocating for policies, programs and events that support the economic growth of the downtown core
Acting as the downtown marketing arm, voice and ambassador for the City of Sunnyvale
Producing attractive events for the community
Promoting downtown as a premier venue for other groups to produce events
Working with other Community Based Organization's that share in the growth, beautification, and continual vitality of downtown Sunnyvale
Serving as the primary information portal to all events, attractions and programs stemming from the downtown core
