05/29/2026
Monday Membership Moment: Reengagement
One of the most meaningful ways to grow Scouting is also one of the simplest: reconnecting with those who already know it well.
We talk a lot about recruitment and retention, but very little about reengagement. Let's change that.
Many former Scouts stepped away because of life changes, not because their interest in leadership, service, or adventure disappeared. School, work, moves, and family responsibilities often interrupt participation, but the connection to Scouting values tends to remain.
Reengagement starts with a personal touch. A phone call, text, or message that says they are missed and invited back can go further than any formal campaign. Keep it simple and genuine. Ask how they are doing, share what is new in the unit, and extend a low-pressure invitation to visit an upcoming meeting or event.
It also helps to highlight what has changed since they were last involved. New programs, updated activities, and fresh opportunities for leadership can spark curiosity and make returning feel relevant rather than like starting over.
Most importantly, make space for them to reenter at their own pace. Some may want to volunteer right away, others may just want to reconnect and observe. Both are valuable steps.
Reengagement is not just about filling roles. It is about restoring a connection to a community that once mattered to them, and often still does.
Who can you reach back out to today?
