The “Textarudo” is a character that has been created to help bring a social message towards the public as a whole. It looks for sympathy and tries to give a twist to your regular “Don’t Text and Drive” Campaign. Concept
The “Textarudo” is a character that has been created to help bring an important message to the public specially to the Hispanic community around the world. The word “testarudo” in
Spanish means someone who is stubborn, or hardheaded. By changing the “s” to an “x” in that word, the image of someone who is stubborn combines with the popular activity of most of the world, texting. With this word change, combined with the character, we easily linked to a being able to deliver a message about a very dangerous behavior, texting and driving. We can all identify with being a Textarudo. Most of the people we know are Textarudos. Now, by making reference to our character, the message “Don’t Text and Drive” is communicated in a friendly, non-confrontational manner. The point is, the message is being delivered. Reference to Textarudo keeps the message fresh. Help us bring this message to the community. “Like” us on our page (go to Facebook and simply search for “Textarudo” and you will see the character). Contact us and we can work with your government office, organization, school or business to allow you to show support for this campaign. Further, if you have a well attended event, we can possibly arrange for Textarudo to attend. The Textarudo is :
Friendly
Naive
Dumb
Young
Nice (beneath it all he is a good guy)
Outgoing
Distracted
Irresponsible
Funny
Fearless
Stubborn
