DSPolitical

The best data and technology to reach every voter, on every device, everywhere.

RICHNESS OF TELEVISION | TARGETING OF DIRECT MAIL | INTERACTIVITY OF ONLINE

What We Are:

DSPolitical is the progressive movement's first online advertising network that enables Democratic campaigns and progressive organizations to deliver internet ads to ONLY those individual voters that our clients want to uniquely target. How We Did It:

DSPolitical matched a cookie pool of over 400 million br

owser cookies to the Catalist voter file across several targeting segments. Through the power of “remarketing” technology, this enables campaigns to target their online ad buys, just like they do with their direct mail spend - to individual voters. Why You Should Care:

Other online advertising networks (Google, Facebook, etc) don’t allow advertisers to target down to this level of granularity. Progressives and Democrats can, for the first time, target online ads directly to segments of the Catalist file including registration, partnership, ethnicity, geography, household income, turnout likeliness, education, and many more.

08/18/2026

The DSPolitical Ad Grants Program is officially open for 2026!

$125,000 in in-kind grants is available for eligible Democratic campaigns this cycle, and the deadline to apply is September 1. Selected campaigns get the tools and support they need to run smarter, more effective digital programs heading into midterms.

Including this year's grants, DSPolitical will have invested over half a million dollars in down-ballot candidates since the launch of this program. We're proud to continue to uplift candidates and provide them with the resources they need to reach the right voters.

Apply before September 1: https://www.dspolitical.com/dsp-grants-program-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0818_2026adgrantsannouncement

08/03/2026

The DSPolitical Ad Grants Program returns next week, and with midterms on the horizon, this is our biggest year yet.

Now in its seventh year, the program has awarded over $370,000 in-kind to Democratic candidates at the state and local level. This cycle, we're putting $125,000 in in-kind grants behind eligible campaigns across the country. Grantees will receive access to DSPolitical's award-winning programmatic platform, plus technical onboarding and hands-on support from our team.

Applications open next week. Follow us here or join our email list to be the first to know when they go live: https://www.dspolitical.com/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0803_2026adgrantscomingsoon

06/01/2026

LGBTQ+ communities continue to shape elections, advocacy, and policy across the country.

At a time when civil rights protections, healthcare access, and economic security remain top concerns, understanding the priorities of LGBTQ+ voters is essential for campaigns looking to build trust and engage authentically ahead of the midterms.

Read our Pride Month spotlight blog on representation, voter priorities, and engagement strategies for 2026:
https://www.dspolitical.com/blog-posts/celebrating-pride-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0601_2026pridemonth

05/01/2026

We’re marking the start of May by celebrating Asian American and Pacific Islander Heritage Month and recognizing the culture and influence of AAPI communities nationwide. AAPI voters are playing an increasingly important role in shaping election outcomes from California to New Jersey, yet nearly half reported receiving no outreach in 2024.

For campaigns, closing this gap takes more than broad outreach. It requires a more intentional, culturally competent approach grounded in how Asian American communities engage with digital media and elections.

In our latest blog, we unpack the data, key concerns, and what it takes to engage AAPI voters more effectively in 2026.

Read more: https://www.dspolitical.com/blog-posts/aapi-heritage-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0501_2026aapiheritagemonth

03/02/2026

We’re celebrating Women’s History Month by honoring the women who have shaped our democracy and who continue to influence its direction. Women consistently represent a larger share of registered voters and have turned out at high participation rates in presidential elections for decades. That sustained engagement and the priorities women bring to the ballot box continue to shape competitive races and statewide outcomes.

Economic security, access to healthcare, and the strength of democratic institutions remain central concerns for women. Understanding how these interconnected priorities shape engagement is essential for campaigns seeking to connect authentically and effectively.

Learn more in our Women’s History Month blog: https://www.dspolitical.com/blog-posts/womens-history-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0302_2026womenshistorymonth

02/02/2026

Black History Month honors the leadership and contributions of Black Americans who have shaped our democracy. It is a time to recognize the generations of leaders who advanced civil rights and continue to shape our civic life today, while acknowledging the work that remains to ensure equitable representation and participation.

For advocacy organizations and campaigns, that responsibility begins with understanding how Black communities are navigating today’s political and economic landscape. Research shows that access to the ballot, education, housing stability, criminal justice reform, and rising costs continue to shape engagement, trust, and turnout.

Our latest blog breaks down what the data shows about voter priorities and engagement, and how campaigns can respond with clarity and purpose as we look ahead to 2026. Read more here:
https://www.dspolitical.com/blog-posts/black-history-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0202_2026blackhistorymonth

01/19/2026

Today, we honor the legacy of Dr. Martin Luther King, Jr., whose words continue to resonate: “Our lives begin to end the day we become silent about things that matter.”

In uncertain times like now, this reminder feels especially urgent. Progress doesn’t happen overnight—it takes persistence, courage, and a commitment to speaking up and taking action. At DSPolitical, we’re committed to turning those values into action by uplifting voices, supporting meaningful change, and working toward a more just and equitable future.

01/01/2026

Happy New Year!

In 2025, we powered over 1,100 campaigns with smarter digital strategy and award-winning tools built for today’s complex media landscape. As we head into 2026, we’re carrying that momentum forward—continuing to help campaigns reach voters where they’re already spending their time and deliver results that matter.

To stay ahead in the new year, explore our latest blog for a breakdown of the 5 programmatic metrics campaigns should be tracking in 2026: https://www.dspolitical.com/blog-posts/5-programmatic-metrics-campaigns-should-watch-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0101_2026newyear

12/25/2025

Happy Holidays from all of us at DSPolitical!

As we wrap up the year, we’re grateful for our incredible team—and for the clients and partners who trusted us to deliver messages that broke through and drove impact in 2025. It’s been a busy year, filled with meaningful wins, smarter strategies, and progress we’re proud to stand behind.

Thank you for being part of the work. Wishing you a joyful holiday season and a strong start to the year ahead!

Address

1133 15th Street NW, Suite 800
Washington D.C., DC
20005

Telephone

+12028887780

Website

http://dspolitical.com/

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