👩🏽💻 Join us on January 11!
A/B Testing is a great way to get to know your audience and improve the quality of your email content, but it can be hard to do it effectively. In this talk, Erica Kritt will go over some strategies to provide a better user experience for your customers and bring A/B testing into your email program. There will be time left to brainstorm potential solutions you might be facing with A/B testing.
In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned.