08/10/2026
Zimbabwe continues to engage the US market!!
The US market is Zimbabwes biggest international market in tourism and arrivals from this market continue to grow.
During the month of July, the Ministry of Tourism and Hospitality Industry through Zimbabwe Tourism Authority participated in the North America roadshow where they were represented by the Tourism Attaché.
The roadshow was conducted across 6 cities in USA, Atlanta, Georgia; Chicago, Washington DC, New York City, San Francisco, Denver and 2 cities in Canada, Toronto and Vancouver.
During the roadshow, the Tourism Attaché promoted Zimbabwe as a premier tourist destination offering aunthentic experiences; strengthened Agents destination knowledge, highlighted packaging options. The Travel Agents were invited for for Sanganai/Hlanganani World Tourism Expo and the Mission is happy to note that some of them will be attending the expo and famtrip to Zimbabwe.
The mission welcomes this progress and wishes all participating agents fruitful engagement in Zimbabwe.