How Do You SparkAction?
SparkAction is a neutral brand that cuts across the silos and creates a central “megaphone” to mobilize like-minded adults and youth around calls to action. We also provide behind-the-scenes supports to help organizations and advocates use digital technology and old-fashioned communications savvy to reach and move their audiences, and have been successful launching and running campaigns and communications projects for Raise the Age New York, the Juvenile Justice Delinquency Prevention Act, Connecticut Juvenile Justice Alliance (CTJJA), Opportunity Youth United (OYU), and more.
SparkAction was launched in 2010 after a year-long strategic planning process that involved more than 150 organizations that identified their key capacity gaps and underscored the ways a central platform could be useful. It offers articles, news and resources to inspire and inform, linked to opportunities for its 38,000 subscribers and site users to take action online and on the ground.