05/01/2025
In 2020, corporations nationwide made financial and social commitments to advancing racial equity. Many said Black lives mattered and pledged to support inclusion by firming diverse hiring practices, providing corporate procurement opportunities, and advancing race-based corporate philanthropy. But just a few years later, many are quietly walking back those declarations.
Let’s be clear: we see it and we won’t forget.
The NAACP has issued a Black Consumer Advisory to track which companies are backing away from diversity, equity, and inclusion and which are standing firm. Because when it comes to our dollars, we hold the power. And we’re urging every Black consumer to use that power intentionally and wisely.
It starts with you and the people around you.
Sign the Black Consumer Pledge, then share it with your family, friends, and community. Let’s commit to spending our money where we’re respected, and support Black-owned businesses. When we act together, we send a message that’s impossible to ignore.
Click here to read the advisory and sign the pledge.
Visit our new diversity, equity and inclusion (DEI) resource page to learn why DEI efforts matter, how they strengthen our communities, and what’s at stake when companies abandon them.
Our message to companies is clear: you cannot profit from Black communities while ignoring our needs, silencing our voices, or abandoning your promises.
ShareShare on TwitterShare on FacebookThe Black Consumer AdvisoryJump to:Sign the PledgeWhere Companies StandWhat's at RiskLeveraging Our Dollars For ChangeIn the wake of nationwide protests against systemic racism in 2020, many corporations and institutions publicly committed to being more diverse,...
