The Shops at Colonial Williamsburg

The Shops at Colonial Williamsburg The official retail shops of Colonial Williamsburg. Owned by the Foundation and operated by Aramark. Thank You!

About The Shops at Colonial Williamsburg

The Shops at Colonial Williamsburg are the official retail stores of The Colonial Williamsburg Foundation, operated by Aramark, our retail partner. Our official stores include:

- Merchants Square Stores: Brick & Vine, The Colonial Williamsburg Bookstore, and Everything Williamsburg
- Gift Shops: Williamsburg Inn, Williamsburg Lodge, and the Art Museums
- Revolutions store at the Visitor Center
- Historic Area Stores: Golden Ball, John Greenhow, Prentis, Tarpley, Thompson, and Co., Market House (open seasonally), and William Pitt in the Historic Area
- Online Shopping: shop.colonialwilliamsburg.com

When you shop at Colonial Williamsburg's official retail stores and buy licensed merchandise at other retail stores, you support the Colonial Williamsburg Foundation's preservation, research, and educational programs. COMMUNITY GUIDELINES

The Shops at Colonial Williamsburg's social media communities are meant to be a safe environment and community for guests and staff, so we ask that you use your 21st-century manners. ON-SITE GUIDELINES

At Colonial Williamsburg, we pride ourselves on telling inclusive stories of 18th-century America. We do not tolerate racist or sexist jokes, comments, or harassment from guests or employees. We are committed to creating an environment where we can respectfully explore our complex history. Violators of this policy will be asked to leave the premises. SOCIAL MEDIA COMMUNITY GUIDELINES

Engage with courtesy, kindness, and respect for all other members of our social media communities. We reserve the right to determine, at our discretion, whether contributions to our social media channels breach the following guidelines, in which case we may hide or delete comments made on our channels, as well as block users. Comments must not:

- Contain spam, be defamatory of any person, deceive others, be obscene, offensive, threatening, abusive, hateful, inflammatory, or promote sexually explicit material or violence.

- Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.

- Breach any of the terms of any of the social media platforms themselves. (Link to https://transparency.meta.com/policies/community-standards/)

- Be off-topic, irrelevant or unintelligible.

- Contain any advertising or promote any services

The above guidelines also apply to direct messages, emails, letters, and phone calls we receive through official Foundation channels. Social Media Content

The Colonial Williamsburg Foundation does NOT claim ANY ownership rights in photos you post on our ‘wall.’ However, by posting an image or video on our wall or sending us a photo or video via direct message, you hereby grant to The Colonial Williamsburg Foundation a non-exclusive, royalty-free, worldwide, revocable, non-transferable, perpetual license to use, modify, delete from, add to, publicly display, and/or reproduce, your photo, including without limitation in any online media formats and through any social media channels, pages, or accounts. If your photo or video is used on The Colonial Williamsburg Foundation’s digital or social platforms (including our websites, ColonialWilliamsburg.org and Shop.ColonialWilliamsburg.com), your name and/or business will always be credited. We may also link back to your website or business social media profile at our sole discretion. You can revoke this license at any time by contacting us in writing at [email protected] and informing us that you no longer want us to use your photo.

Exclusive savings for our followers!As a thank you for being part of our community, enjoy 15% off your next purchase* th...
09/18/2026

Exclusive savings for our followers!

As a thank you for being part of our community, enjoy 15% off your next purchase* through September 28th. Enter code SEP26 at checkout in our online shop, or mention this offer to an associate at our stores to claim your discount.

*Exclusions apply. Does not include clearance merchandise, furniture, or bulk discount items such as ginger ale, root beer, and small bar soaps. Cannot be combined with other offers and discounts. Other restrictions may apply. Ask store associates for details. This offer is valid from September 15 through September 28 at these Colonial Williamsburg stores: Brick & Vine, Colonial Williamsburg Bookstore, and Everything Williamsburg in Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge, and Art Museums; Revolutions in the Williamsburg Visitor Center; Golden Ball, John Greenhow, Market House, Prentis; Tarpley, Thompson & Company, and William Pitt in the Historic Area, and online at shop.colonialwilliamsburg.com.

On September 17, 1787, 39 brave delegates signed the U.S. Constitution in Philadelphia, laying the groundwork for Americ...
09/17/2026

On September 17, 1787, 39 brave delegates signed the U.S. Constitution in Philadelphia, laying the groundwork for American democracy.

Celebrate our nation's founding principles with the Four Documents of Freedom set from The Shops at Colonial Williamsburg. Printed on antiqued parchment, this historic replica collection includes: the Declaration of Independence, the Constitution, the Bill of Rights, and Lincoln's Gettysburg Address.

Whether displayed in your home or used as a hands-on history lesson for kids, these documents serve as a reminder of our shared heritage.

Shop the Four Documents of Freedom and explore more 18th-century goods and historic reproductions at shop.colonialwilliamsburg.com

Shop the Fall Sidewalk Sale in Colonial Williamsburg's Merchants Square this weekend, September 11th-13th!
09/08/2026

Shop the Fall Sidewalk Sale in Colonial Williamsburg's Merchants Square this weekend, September 11th-13th!

Join us in supporting Williamsburg House of Mercy's  ! See the drop-off locations below.
09/08/2026

Join us in supporting Williamsburg House of Mercy's ! See the drop-off locations below.

09/04/2026

See what's happening this weekend at The Shops at Colonial Williamsburg!

Shop our online Labor Day Sale and save on all the Colonial Williamsburg items you love! Enjoy 20% off sitewide through ...
09/01/2026

Shop our online Labor Day Sale and save on all the Colonial Williamsburg items you love! Enjoy 20% off sitewide through Tuesday, September 8. No code is needed to save; the discount is automatically applied to qualifying items at checkout.

Offer only available online. Some exclusions apply. See website for details.

Bring beauty and timeless craftsmanship into every corner of your home with the WILLIAMSBURG Maryfrances Collection. Ins...
08/31/2026

Bring beauty and timeless craftsmanship into every corner of your home with the WILLIAMSBURG Maryfrances Collection. Inspired by an 1805 Delft ceramic lantern from the collections of the Colonial Williamsburg Foundation, ceramic artist and painter Maryfrances Carter collaborated with the WILLIAMSBURG Brand to reimagine a classic motif into a fresh, versatile collection for your bedroom, kitchen, and dining spaces.

Elevate your home with a light, airy take on traditional design that stands the test of time. Shop online at shop.colonialwilliamsburg.com or in-store at Brick & Vine in Merchants Square.

Get ready for the cooler days of fall with home accents inspired by the autumn season at Colonial Williamsburg. Shop for...
08/21/2026

Get ready for the cooler days of fall with home accents inspired by the autumn season at Colonial Williamsburg. Shop for tabletop, florals, decor, and more merchandise to make your home a cozy retreat.

Shop our fall seasonal collections online and at Brick & Vine store in Merchants Square.

Exclusive savings for our followers! As a thank you for being part of our community, enjoy 15% off your next purchase* n...
08/18/2026

Exclusive savings for our followers!

As a thank you for being part of our community, enjoy 15% off your next purchase* now through August 25. Enter code AUG26 at checkout in our online shop, or mention this offer to an associate at our stores to claim your discount.

*Exclusions apply. Does not include clearance merchandise, furniture, or bulk discount items such as ginger ale, root beer, and small bar soaps. Cannot be combined with other offers and discounts. Other restrictions may apply. Ask store associates for details. This offer is valid from August 13 through August 25 at these Colonial Williamsburg stores: Brick & Vine, Colonial Williamsburg Bookstore, and Everything Williamsburg in Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge, and Art Museums; Revolutions in the Williamsburg Visitor Center; Golden Ball, John Greenhow, Market House, Prentis; Tarpley, Thompson & Company, and William Pitt in the Historic Area, and online at shop.colonialwilliamsburg.com.

Fresh out of the oven! 🍋✨ Introducing our newest 16 oz Jar Candle...Let the subtle, cozy scent of vanilla and lemon fill...
08/13/2026

Fresh out of the oven! 🍋✨ Introducing our newest 16 oz Jar Candle...

Let the subtle, cozy scent of vanilla and lemon fill your home as you recall the aroma of freshly baked sweets from the historic taverns and kitchens of Colonial Williamsburg. Our Hannah Glasse's Lemon Tart Scented Jar Candle is inspired by a Lemon Tart recipe from the famous 18th-century cookery writer's popular The Art of Cookery Made Plain and Easy.

Available online and in-store at Brick and Vine in Merchants Square and John Greenhow Store in the Historic Area.

Address

201 Fifth Avenue
Williamsburg, VA
23185

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+18004469240

Alerts

Be the first to know and let us send you an email when The Shops at Colonial Williamsburg posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to The Shops at Colonial Williamsburg:

Shortcuts

Share