29/07/2026
Yaaaalo🏃🏃♂️ Let the countdown begin💃💥🥳!
ABSA RUN YOUR CITY Mangaung 10K Officially Announced | 25 October 2026.
Today's press conference delivered a standout moment as ABSA Group Chief Marketing and Corporate Affairs, Sydney Mbhele unpacked how the two-year engagement journey with MEC Ketso Makume unfolded and that today, the Free Staters are witnessing the outcomes of those discussions as they rooted in possibility, persistence and shared belief in the province.
Mbhele highlighted how ABSA RUN YOUR CITY Mangaung 10K will unlock new economic and tourism opportunities for the Free State business community.
"ABSA RUN YOUR CITY Series has become a proudly South African mass-participation road running platform that brings together communities, businesses, elite-athletes, social runners, families, and supporters in the streets of host cities. Its value lies not only in the race itself but in full city experience it creates," said Mbhele.
Furthermore, Mbhele announced that Mr. Valentine Senkhane (Chief Director- Corporate Affairs and Ms. Mphoko Matsie (former employee of the department) spearheaded the engagement processes behind the scenes to bring this event to the Free State, Mangaung Metro, and requested everyone in attendance to give them a round of applause.
The Executive Mayor of Mangaung Metro, Cllr Gregory Nthatisi, welcomed the announcement of the ABSA RUN YOUR CITY MANGAUNG series and indicated that this activity is more than a sporting announcement but a statement of confidence in Mangaung and the Free State to showcase a capital city as a place of energy, culture, resilience and hospitality.
"As part of ongoing engagements with the private sector, including connection between banking institutions, major city events, destination marketing, sport tourism, township & small business participation, we initiated engagements with commercial banks to better understand their tourism driven products and the way in which their initiatives structured to support small businesses, said MEC Ketso Makume.
WHY THIS MATTERS FOR MANGAUNG & THE FREE STATE
This initiative serves as a platform to bring visitors into our streets, explore them to our heritage, and connect them with our local businesses and stories worth choosing--said MEC.
MEC further alluded that Sport Tourism is not a side issue in economic development but it fills accommodation establishments, supports restaurants and transport operators, creates trading opportunities for small enterprises, strengthens destination visibility and gives communities a sense of ownership over major events hosted in their own city.
He concluded by thanking ABSA for seeing Mangaung not as an afterthought but as a city capable of hosting a national platform with pride and excellence.
🏃♂️General entries will open on 01 August.
However, registration is already open today for Absa Rewards members🏃.
Free State is not merely a place to go through; the Free State is a place to go to.