The Ma Ethel Foundation

The Ma Ethel Foundation ๐Ÿ•Š๏ธ In Loving Memory of Ma Ethel (1956โ€“2025)
Her kindness fed hungry tummies and nurtured young hearts โ€” and now her work continues. We cannot do this alone.

Carrying My Mother's Legacy: A Call to Kindness

My name is Anthea, and I am the eldest daughter of the late Ma Ethel. My journey to continue Mommyโ€™s selfless work began with a deep and unexpected heartbreak. At the age of 68, Mommy passed peacefully in her sleep, leaving behind a legacy of compassion and kindness that I had only just begun to fully understand. In the weeks after her passing, as I

tried to come to terms with the loss, I found myself answering daily knocks at her door. Children came asking for bread, explaining that โ€œMa Ethel always gave us something to eat.โ€ Young mothers came, hoping there might still be Stork Parcels available. I was overwhelmed โ€” not just by grief, but by the realization of how far Mommyโ€™s love had reached into the hearts and homes of others. People still walk from neighboring communities to my motherโ€™s home, seeking a meal for their families. The desperation in their eyes weighed heavily on me โ€” especially when I had nothing to give. I began keeping what I could on hand, but it was never enough. The need is great, and it grows every day as more families struggle with the rising cost of living in South Africa. As I spent more time in the community, I noticed children wandering aimlessly, with no one to guide them and no safe place to play or grow. Thatโ€™s when the idea for a reading programme and life skills classes took root. The response was immediate and overwhelming. I couldnโ€™t keep up โ€” so I reached out to my daughter, Lesli Jane, a qualified Foundation Phase Teacher, who now leads the sessions with love and expertise. My younger daughter, who is currently in Matric, joins us during school holidays. Today, we run:

Daily feeding schemes

Saturday reading sessions for children

Monthly โ€œAssisting My Young Readerโ€ classes for parents

Hygiene workshops, where little ones receive โ€œCare Packsโ€ with a toothbrush, toothpaste, and an apple. We'd love to include soap and a facecloth โ€” items that can help a child feel clean, confident, and cared for. We also host:

โ€œHigh Teasโ€ for our little girls, with fruit, juice, cupcakes, and pamper items like nail polish and hand cream, which they use during the sessions. Movie & Lego Days for our boys, where they enjoy age-appropriate films and creative building play. These experiences may seem simple, but to the children, they are pure magic. They light up when they receive something they can call their own โ€” a small gift, a sweet treat, a toy. These moments stay with them, and for many, they are rare. If you feel moved by this mission โ€” by the legacy of love that Ma Ethel began โ€” we invite you to be a part of it. Whether itโ€™s donating goods, contributing to a Care Pack, sponsoring a reading session, or simply spreading the word, your support will help us bring comfort, learning, and joy to children who need it most. To learn more or to find out how you can help, please contact us at +27 68 134 5156 or email [email protected]. Weโ€™d be happy to share our list of upcoming events and the items needed to bring them to life. Together, we can continue what Mommy started โ€” and warm the hearts of our future leaders, one small act of kindness at a time. With gratitude,
Anthea

10th February marks one year since we said goodbye to our beloved Ma Ethel ๐Ÿ’™๐Ÿค๐Ÿ’™A year without her laughter.A year without...
16/02/2026

10th February marks one year since we said goodbye to our beloved Ma Ethel ๐Ÿ’™๐Ÿค๐Ÿ’™

A year without her laughter.
A year without her warm hugs.
A year without her gentle voice reminding us to โ€œjust be kind.โ€

But alsoโ€ฆ a year of her legacy living on.

Through every act of kindness.
Through every child supported.
Through every parcel packed, every meal shared, every prayer whispered.

The Ma Ethel Foundation exists because of her heart โ€” a heart that chose love, even when life was not easy. She taught us that kindness is not about having much, but about giving what you can.

We miss her deeply. Some days still feel heavy. But we carry her spirit forward in the work we do and the lives we touch.

We honour her not only with tears, but with gratitude.
Grateful for her example.
Grateful for her courage.
Grateful for the light she left behind. โœจ

Her hands may be at rest, but her love is still at work.

โœจ New stock just landed! โœจWeโ€™re excited to share that the Ma Ethel Foundation has just loaded NEW STOCK and every item r...
08/02/2026

โœจ New stock just landed! โœจ

Weโ€™re excited to share that the Ma Ethel Foundation has just loaded NEW STOCK and every item represents more than just a product. Itโ€™s a step towards kindness, dignity, and hope in our communities.

By supporting us, youโ€™re helping us continue Ma Ethelโ€™s legacy of care, compassion, and practical support for those who need it most.

๐Ÿ›๏ธ Shop with purpose.
๐Ÿค Support a cause that gives back.
๐Ÿ“ฉ Message us or comment below to place your order or find out more.

Thank you for being part of this journey with us โ€” it truly takes a village. ๐ŸŒฑโœจ

PayShap to Donate 078 934 0433
Yaga Store: https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.yaga.co.za%2Fthe-ma-ethel-foundation%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExVGc3ZzgwaUFOczNxREZzVXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR75xaicrXKWQ5M1AtM6uCc0GzSy45maQlLbqnYnf2863ZYuqiXiF8d4RJMN3g_aem_PgBjWkgVE42i-yAOwGaC-Q&h=AT2xKBbQ8u2dKnO64e89WPkQYEgGTfhvBQWBsFM0oOBujAkMdPPcU5j9awn4fvRtXOKvRhE88k_4ydTA7XSsmavmyfNpT6Ha7IJky08X3N24vCcxqzF684ld0Cc-rbceQ4ri

๐Ÿ“š Books ๐Ÿค– Toys ๐Ÿ‘• Kidsโ€™ Clothes ๐Ÿงบ Decor ๐Ÿ–Œ๏ธ Crafts ๐Ÿชด Accessories ๐Ÿ‘ Like our Store for updates & promos ๐Ÿ’ฐ Reasonable offers considered ๐ŸŒŸ Bundle & save on delivery ๐Ÿ’› Every purchase helps us: ๐Ÿฆ‰ Provide nutritious meals to families ๐Ÿฆ‰ Provide Young Lady Care Packs .....

29/01/2026

โœจ Hello 2026 โœจ

A new year means new chances to choose kindness, to show up for one another, and to keep doing the small, meaningful things that change lives.

At the Ma Ethel Foundation, we step into 2026 carrying Ma Ethelโ€™s legacy with us โ€” a reminder that compassion doesnโ€™t have to be loud to be powerful. One act of kindness, one helping hand, one moment of care at a time.

This year, weโ€™re committed to deepening our impact, nurturing hope, and continuing to serve our community with heart, dignity, and purpose.

๐ŸŒฑ Join us in 2026
โ€ข Volunteer your time
โ€ข Partner with us
โ€ข Donate or sponsor a programme
โ€ข Share our story so kindness can travel further

Together, we can turn compassion into action and hope into lasting change.

Thank you for being part of this journey.

๐Ÿ’›

๐ŸŒฑ Poverty Eradication Week ๐ŸŒฑEvery small act of kindness helps lift someone higher.As we move toward International Day fo...
14/10/2025

๐ŸŒฑ Poverty Eradication Week ๐ŸŒฑ

Every small act of kindness helps lift someone higher.
As we move toward International Day for the Eradication of Poverty (17 October), letโ€™s remember โ€” real change starts right here, in our communities.

๐Ÿ’› Help support Ma Ethelโ€™s cause to feed and provide care packs to those most in need. Together, we can make kindness go further.



๐Ÿ“š Books ๐Ÿค– Toys ๐Ÿ‘• Kidsโ€™ Clothes ๐Ÿงบ Decor ๐Ÿ–Œ๏ธ Crafts ๐Ÿชด Accessories ๐Ÿ‘ Like our Store for updates & promos ๐Ÿ’ฐ Reasonable offers considered ๐ŸŒŸ Bundle & save on delivery ๐Ÿ’› Every purchase helps us: ๐Ÿฆ‰ Provide nutritious meals to families ๐Ÿฆ‰ Provide Young Lady Care Packs .....

โœจ School Holidays = Playtime! โœจ๐ŸŽ‰ Keep the little ones entertained with our fun range of toys & activities โ€” perfect for ...
03/10/2025

โœจ School Holidays = Playtime! โœจ

๐ŸŽ‰ Keep the little ones entertained with our fun range of toys & activities โ€” perfect for sparking creativity and keeping boredom away! ๐Ÿงธ๐ŸŽฒ

From learning through play to holiday fun, weโ€™ve got something special for every child ๐Ÿ’ซ

๐Ÿ‘‰ Shop now & spread the joy with ๐Ÿ’›

https://www.yaga.co.za/the-ma-ethel-foundation

* DM for Bundling or any questions *

๐ŸŽ„โœจ Massive Markdown Alert! โœจ๐ŸŽ„https://www.yaga.co.za/the-ma-ethel-foundation Weโ€™re making space for new treasures โ€” which...
29/09/2025

๐ŸŽ„โœจ Massive Markdown Alert! โœจ๐ŸŽ„

https://www.yaga.co.za/the-ma-ethel-foundation

Weโ€™re making space for new treasures โ€” which means YOU get up to 55% OFF Books & Toys this week! ๐Ÿงธ๐Ÿ“š

PLUS Checkout your items today and only pay R29 Delivery with Pargo

Itโ€™s the perfect time to start your early Christmas shopping list ๐ŸŽ๐Ÿ’› โ€” thoughtful gifts at budget-friendly prices, while supporting the work of the Ma Ethel Foundation. ๐ŸŒŸ

๐Ÿ›’ Hurry, stock is limited!
๐Ÿ“Œ Shop now and give twice: once to your loved ones, and once to the youth and families we support.



The Ma Ethel Foundation

๐Ÿ“š Books ๐Ÿค– Toys ๐Ÿ‘• Kidsโ€™ Clothes ๐Ÿงบ Decor ๐Ÿ–Œ๏ธ Crafts ๐Ÿชด Accessories ๐Ÿ‘ Like our Store for updates & promos ๐Ÿ’ฐ Reasonable offers considered ๐ŸŒŸ Bundle & save on delivery ๐Ÿ’› Every purchase helps us: ๐Ÿฆ‰ Provide nutritious meals to families ๐Ÿฆ‰ Provide Young Lady Care Packs .....

22/09/2025

๐Ÿฅณ๐Ÿ‘’ Bucket Hat Winner Alert! ๐Ÿ‘’๐Ÿฅณ

Drumroll pleaseโ€ฆ ๐Ÿฅโœจ

A HUGE congrats to Erasmus โ€“ youโ€™ve just snagged our one-of-a-kind Ma Ethel Bucket Hat! ๐ŸŽ‰๐Ÿ’›

Thank you to everyone who liked, shared & tagged their besties โ€“ you made this giveaway so much fun! ๐ŸŒธ๐Ÿ’ซ

Donโ€™t worry if you didnโ€™t win this timeโ€ฆ weโ€™ve got more surprises coming soon ๐Ÿ‘€๐Ÿ’› Stay tuned, stay kind, and keep spreading the Ma Ethel love! ๐Ÿ’•



The Ma Ethel Foundation

Send a message to learn more

Last day to enter!!Like, Share and Tag 3 Friends to WIN this amazing BUCKET HAT!The Ma Ethel Foundation
18/09/2025

Last day to enter!!

Like, Share and Tag 3 Friends to WIN this amazing BUCKET HAT!

The Ma Ethel Foundation

๐ŸŽ‰ COMPETITION TIME ๐ŸŽ‰

Like, Share & Tag 3 Friends (one for each of Ma Ethelโ€™s beloved grandchildren) ๐Ÿ’› and stand a chance to WIN this brand-new Bucket Hat ๐Ÿงขโœจ True Ma Ethel Style! Tags still intact, never worn!

Closing Friday, 19th September.

Winner Announced Monday, 22nd September.

'sGo !

https://www.yaga.co.za/the-ma-ethel-foundation๐ŸŽ‰ Fresh stock just loaded! ๐ŸŽ‰From cute Unicorn Money Savers ๐Ÿฆ„ Educational P...
17/09/2025

https://www.yaga.co.za/the-ma-ethel-foundation

๐ŸŽ‰ Fresh stock just loaded! ๐ŸŽ‰

From cute Unicorn Money Savers ๐Ÿฆ„ Educational Puzzles & Books ๐Ÿ“š to stylish finds like the Nike Backpack & Kids Clothing ๐Ÿ‘—๐Ÿ‘œ โ€“ weโ€™ve got something for everyone! Perfect for gifting ๐ŸŽ or spoiling yourself.

๐Ÿ’› Special Offer: Spend R200+ & get 20% OFF instantly! ๐Ÿ›’โœจ

๐Ÿ‘‰ Bundle your items & save even more with just 1 Delivery Fee ๐Ÿšš๐Ÿ’จ

But hurry โ€“ limited stock and our favourites sell fast!

#20%DiscountDeal

๐ŸŽ‰ COMPETITION TIME ๐ŸŽ‰Like, Share & Tag 3 Friends (one for each of Ma Ethelโ€™s beloved grandchildren) ๐Ÿ’› and stand a chance ...
15/09/2025

๐ŸŽ‰ COMPETITION TIME ๐ŸŽ‰

Like, Share & Tag 3 Friends (one for each of Ma Ethelโ€™s beloved grandchildren) ๐Ÿ’› and stand a chance to WIN this brand-new Bucket Hat ๐Ÿงขโœจ True Ma Ethel Style! Tags still intact, never worn!

Closing Friday, 19th September.

Winner Announced Monday, 22nd September.

'sGo !

12/09/2025

๐Ÿ’›๐ŸŒธ Happy National Encouragement Day! ๐ŸŒธ๐Ÿ’›

Today is a beautiful reminder of the power of kind words, uplifting actions, and gentle encouragement. โœจ Sometimes all it takes is a smile, a kind message, or a helping hand to brighten someoneโ€™s day.

Letโ€™s take a moment to:
๐ŸŒŸ Speak life into someoneโ€™s dreams
๐ŸŒŸ Remind a loved one how much they matter
๐ŸŒŸ Encourage ourselves with words of hope and strength

You never know whose heart you can lift today. ๐Ÿ’ซ
Drop an encouraging word in the comments to inspire someone who might need it! ๐Ÿ’›



The Ma Ethel Foundation

๐Ÿ’› Gratitude Today & Always ๐Ÿ’›Today marks 7 months since our beloved Ma Ethelโ€™s passing. ๐ŸŒธ Though she is no longer with us...
10/09/2025

๐Ÿ’› Gratitude Today & Always ๐Ÿ’›

Today marks 7 months since our beloved Ma Ethelโ€™s passing. ๐ŸŒธ Though she is no longer with us, her spirit of giving and kindness continues to live on in every parcel we wrap, every family we touch, and every smile we bring.

Each package sent out is more than just a delivery โ€” it carries with it Ma Ethelโ€™s legacy of love, care, and community. In turn we are able to provide much needed supplies to our community and especially, our children๐Ÿ“ฆโœจ

We remain deeply grateful to every supporter who keeps her vision alive. Your continued support means we can spread the same warmth and compassion she poured into the world.

Forever in our hearts, Ma Ethel ๐Ÿค


http://yaga.co.za/the-ma-ethel-foundation

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Green Point

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