23/07/2026
From Plot to Profit: Turning Harvests into Higher Income
Women farmers are not just producers they are entrepreneurs building the future of agriculture.
During our WAU session, Tatenda Rumbidzai Murefu , Food Technologist, Researcher, Lecturer & Value Addition Expert shared how women can unlock more income through value addition.
Too often, farmers sell raw produce at low farm gate prices, while processed products earn significantly more.
Her message was clear:
✅ Move from price-taker to price-maker
✅ Reduce post-harvest losses
✅ Turn crops into sauces, oils, lotions, dried foods, juices & other products
✅ Package and brand for better markets
“When you process your food, you take control of your product, your market, and your economic future.”
At WAU, we continue empowering women to move beyond farming into profitable agribusiness.
Empowering women. Empowering a nation.
FEMALE FORCE OF FARMING