18/09/2026
“𝐊𝐢 𝐟𝐢𝐥𝐥𝐢𝐧𝐠?” “𝐁𝐞 𝐅𝐢𝐥𝐥𝐢𝐧 𝐟𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐚.” 😏
Some called it a rebranding faux pas. Others called it genius marketing. We call it a campaign that got people talking.
At Blast Burson, we have always believed in ideas that challenge conventions and make people think differently. Across PR, digital and creative, playing it safe has never been the only way to make an impact.
When this project first landed on our desks, we could not have imagined everything it would become. The impact of this campaign was instantly felt. It quickly found its way into many conversations across Mauritius.
While Blast is primarily known as a PR and communications agency, Fillin gave us the opportunity to show what happens when strategy, branding and creativity come together.
To Beta Oil Terminal, Bhunjun Group and the Fillin Mauritius team, thank you for trusting in our ideas and for giving us the space to think differently.
And to our Blast team, partners, collaborators, suppliers, artists and creators, thank you for bringing every detail to life. 💛
Move For Art Shan Seetohul Recon studio Kingdom Productions Filip Peros Jason Laviolette Nanda Pavaday