30/07/2026
🚘 Every year, Jyväskylä hosts the largest annual public event in the Nordics. During the FIA World Rally Championship, hundreds of thousands of fans, teams, media representatives, partners, and visitors gather in the city, creating a truly unique international atmosphere. Last year alone, the event attracted more than 260,000 visitors across its venues!
This world-class event also provides the perfect stage for innovation. 💫
Yesterday, our colleagues Mari Suoranta and Christa Könönen from JSBE Strategy & Entrepreneurship Group (STRENT) were part of the organizing team behind Rally Pitch, a startup event that brings startups and investors together in a way you won’t find anywhere else. Imagine pitching your startup while sitting in a rally car driven by four-time World Rally Champion Tommi Mäkinen. How cool is that?
The format is as exciting as it sounds, combining speed, entrepreneurship, and networking. This year’s Rally Pitch welcomed 100+ participants from 15 countries, once again demonstrating how world-class sporting events can also become powerful platforms for innovation, international collaboration, and new business opportunities.
Congratulations to the entire Rally Pitch team for delivering such a unique and inspiring event!