16/06/2026
💚 We’re really proud to share that our men’s mental health campaign ‘You ok, mate’ won Campaign of the Year at the 2026 Local Government Chronicle Awards.
The campaign was recognised nationally for tackling men’s mental health and helping to break down stigma across Sandwell.
Built on real stories from local men, it has reached over 2 million people and sparked important conversations about looking out for each other and speaking up when it matters most.
A huge thank you to everyone involved, including our fantastic partners and West Bromwich Albion, who helped us take the message directly to fans and the wider community.
Most importantly, thank you to the men across Sandwell who trusted us to share their stories and help get this message in front of those who needed it.
Let’s keep the conversation going. For help and support for yourself or a mate, visit the link in the comments below 👇