Saint Lucia Tourism Authority

Saint Lucia Tourism Authority Saint Lucia's lead marketing agency, creating strong demand for Saint Lucia in the global marketplace

A’ila Resorts Advances Major Tourism Development in Saint LuciaThe Saint Lucia Tourism Authority welcomes the latest upd...
18/08/2026

A’ila Resorts Advances Major Tourism Development in Saint Lucia

The Saint Lucia Tourism Authority welcomes the latest update from A’ila Resorts. The company intends to complete the final two buildings of its six-block BlueZone Residences in Rodney Bay within the next 10 days. This will bring the development to completion two months ahead of its original schedule.

The milestone forms part of A’ila’s wider development at Mount Pimard, which is introducing a diverse mix of hospitality, wellness, residential, dining, retail and business tourism offerings to Saint Lucia.

The development first welcomed guests in April 2026, with TheLifeCo offering specialised wellness, fitness, nutrition and holistic experiences. The recently opened Mount Pimard Public Beach Park is also among the development’s completed components.

Still to come are additional resorts, residences, luxury villas, dining and retail offerings, as well as the 2,000 capacity Zenith Art & Conference Center, which is expected to strengthen Saint Lucia’s ability to attract major conferences, meetings and events.

Visit https://ailaresorts.com/

🏀🇱🇨The Saint Lucia Tourism Authority welcomes visiting players and coaches from Trinidad & Tobago, Antigua & Barbuda, Gu...
17/08/2026

🏀🇱🇨The Saint Lucia Tourism Authority welcomes visiting players and coaches from Trinidad & Tobago, Antigua & Barbuda, Guyana, Dominica and the United Kingdom to the 5th Annual Aloysius “Loy Loy” Daniel Youth Classic.

And, of course, a special shout-out to all our Saint Lucian teams taking the court this week!

This tournament is what is all about using sport to build destination visibility, national pride and visitor demand. When young athletes, coaches, families and supporters travel to Saint Lucia, sport becomes more than competition. It creates connections, opportunities and unforgettable experiences.

Congratulations to East Coast Academy on five years of creating a platform where young basketballers can compete, develop and build relationships across borders.

To all the players: compete hard, play with pride, respect one another and enjoy the experience. And when the final whistle blows, we hope you take some time to discover the beauty, culture and warmth of Sour beautiful island. 🇱🇨❤️

Play hard. Play proud. .

Fridays' CPL game between Saint Lucia Kings and the Antigua and Barbuda Falcons resulted in the Kings winning by 3 wicke...
15/08/2026

Fridays' CPL game between Saint Lucia Kings and the Antigua and Barbuda Falcons resulted in the Kings winning by 3 wickets.

Man of the Match Matthew Forde was presented With a check of US $1,000 by the CEO of the Saint Lucia Tourism Authority, Mr. Louis Lewis. The Saint Lucia Tourism Authority is a presenting sponsor of the Caribbean Premier League (CPL).

The game continues on Sunday August 16 at Daren Sammy Cricket Ground when the Kings take on the Barbados Royals at 7:00pm

The Saint Lucia Tourism Authority is proudly represented at Virtuoso Travel Week 2026 by Director of Global Sales, Richa...
12/08/2026

The Saint Lucia Tourism Authority is proudly represented at Virtuoso Travel Week 2026 by Director of Global Sales, Richard Moss, and Sales Manager – Digital & Trade, Racquel John, in collaboration with Virtuoso preferred partners BodyHoliday, Cap Maison, Jade Mountain, Ladera Resort, and Sugar Beach, A Viceroy Resort.

Virtuoso Travel Week provides a premier opportunity to connect with luxury travel advisors from around the globe, including key source markets such as the United States, United Kingdom, Latin America, and Canada.

With 90+ one-on-one meetings taking place, the team is engaging with advisors who are actively selling Saint Lucia, planning visits to the destination, and, most importantly, sharing that their clients continue to ask for Saint Lucia by name.

The event continues to be a tremendous success, strengthening relationships with the luxury travel community and inspiring more travelers to experience the beauty, culture and exceptional hospitality of Saint Lucia.

🏏 The Kings Are Home! 🇱🇨👑The 2026 Caribbean Premier League (CPL) is here, with the Saint Lucia Kings set to take on five...
12/08/2026

🏏 The Kings Are Home! 🇱🇨👑

The 2026 Caribbean Premier League (CPL) is here, with the Saint Lucia Kings set to take on five opponents at the Daren Sammy Cricket Ground from August 12–21.

The Saint Lucia Kings Management Team and players were officially welcomed to Saint Lucia with a special cocktail reception at the newly opened Sapphire Sands by Bay Gardens Resorts.

Welcoming the team was Louis Lewis, CEO of the Saint Lucia Tourism Authority, who wished the players a successful CPL season, great weather and, of course, victory on home soil! 🇱🇨🏏

Head Coach Daren Sammy then introduced the team, highlighting both the new and returning players. This year’s squad brings together talent from across the region and beyond, including Saint Lucia, Jamaica, Barbados, Trinidad & Tobago and South Africa.

📅 THE KINGS' HOME FIXTURES

🏏 Wednesday, August 12
SLK vs SKNP | ⏰ 7:00 PM

🏏 Friday, August 14
SLK vs ABF | ⏰ 7:00 PM

🏏 Sunday, August 16
SLK vs BT | ⏰ 7:00 PM

🏏 Wednesday, August 19
SLK vs GAW | ⏰ 7:00 PM

🏏 Friday, August 21
SLK vs JKM | ⏰ 7:00 PM

🎟️ Tickets are on sale now!

📍 Daren Sammy Cricket Ground Box Office
💻 Purchase online: https://cpl-cpl.shop.secutix.com/selection/event/date?productId=10229195245753

Come out and back the Kings! 👑🇱🇨🏏

Saint Lucia Tourism Authority Continues Strategic Partnership with Arsenal Football ClubThe Saint Lucia Tourism Authorit...
04/08/2026

Saint Lucia Tourism Authority Continues Strategic Partnership with Arsenal Football Club

The Saint Lucia Tourism Authority (SLTA) has successfully concluded a destination photo and video production as part of its ongoing strategic partnership with Arsenal Football Club. The production, which culminated on August 2, featured Arsenal legend and former professional football icon Bacary Sagna, whose name, image, and likeness will be used to promote Saint Lucia across a range of marketing and promotional initiatives.

As part of the visit, Sagna engaged with Saint Lucia's growing Arsenal supporter community including 758 Gooners during a dedicated fan cocktail reception on Friday, July 31. The event provided supporters with a unique opportunity to meet the former defender, participate in an interactive question and answer session, and celebrate the island's landmark partnership with one of the world's most recognised football clubs.

Sagna also visited the Saint Lucia Under-14 National Football Team at the Daren Sammy Cricket Ground, where he conducted a coaching session, joined the players on the field, and shared valuable insights from his professional career. He encouraged the young athletes to remain disciplined, committed, and focused on their personal and athletic development, emphasizing the importance of dedication in pursuing opportunities in football.

The destination production was undertaken in advance of the 2026/27 English Premier League season, during which Saint Lucia will receive significant global exposure through the partnership. The destination will be prominently showcased throughout Emirates Stadium and across Arsenal's men's and women's football operations, in addition to a range of other high-value branding and promotional placements designed to increase Saint Lucia's visibility among millions of football supporters worldwide.

🏏 The countdown is over... the Caribbean Premier League season is finally here! 🔥Saint Lucia is set for an exciting line...
28/07/2026

🏏 The countdown is over... the Caribbean Premier League season is finally here! 🔥

Saint Lucia is set for an exciting lineup of unforgettable cricket action, and the fixtures are locked in! From thrilling matchups to an electric atmosphere, there's a game for every cricket fan.

📅 Check out the full match schedule, save this post, and start planning your game days!

Who are you bringing to the stadium? Tag your match-day crew below! 👇

To the thousands of visitors from around the world who chose Saint Lucia for Lucian Carnival 2026, thank you for celebra...
24/07/2026

To the thousands of visitors from around the world who chose Saint Lucia for Lucian Carnival 2026, thank you for celebrating with us and experiencing the energy, culture, music, and spirit that make our carnival so special.

To those who returned for another year, thank you for your continued love and support. Your loyalty means the world to us.

And to everyone who introduced a friend, brought family, or convinced someone to experience Lucian Carnival for the very first time, thank you for helping our carnival family grow.

From the vibrant costumes and infectious rhythms to the warmth of our people, we hope you leave with memories that will last a lifetime.

Travel safely, keep the carnival spirit alive, and we'll be waiting to welcome you back for Lucian Carnival 2027.

Until next time... thank you for choosing Saint Lucia. ❤️🇱🇨

Saint Lucia Named #1 on Expedia’s 2026 Island Hot ListSaint Lucia has been recognized as the #1 island destination on ...
22/07/2026

Saint Lucia Named #1 on Expedia’s 2026 Island Hot List

Saint Lucia has been recognized as the #1 island destination on Expedia’s 2026 Island Hot List, ranking first among the world’s trending island escapes for the year ahead.

Expedia highlighted Saint Lucia as the “Best for Romantic Escapes,” noting the island’s appeal for couples seeking unforgettable experiences, breathtaking landscapes, and intimate getaways.

The recognition reinforces Saint Lucia’s position as a leading destination for romance, adventure, wellness, and authentic Caribbean experiences. With its iconic Pitons, world-class resorts, pristine beaches, vibrant culture, and diverse range of experiences, Saint Lucia continues to capture the attention of travellers seeking meaningful and memorable escapes.
Read More: https://www.expedia.co.uk/newsroom/expedia-reveals-2026-island-hot-list-the-next-wave-of-trending-islands/

🎭✨ From the bright lights of Hollywood to the vibrant streets of Saint Lucia! 🇱🇨Emmy Award-winning television personalit...
20/07/2026

🎭✨ From the bright lights of Hollywood to the vibrant streets of Saint Lucia! 🇱🇨

Emmy Award-winning television personality, Grammy Award-winning songwriter, entrepreneur, and former Real Housewives of Atlanta star Kandi Burruss is checking off a bucket-list experience as she jumps into Lucian Carnival for the very first time with Legends Carnival Band! 💃🏾🔥

The music is pumping, the costumes are dazzling, and the vibes are unmatched. Welcome to the greatest summer lime, Kandi—we hope this is the first of many! 🎉🎶

Address

1, Bella Rosa Road
Gros Islet
LC01401

Opening Hours

Monday 08:00 - 16:30
Tuesday 08:00 - 16:30
Wednesday 08:00 - 16:30
Thursday 08:00 - 16:30
Friday 08:00 - 16:30

Telephone

+17584587101

Website

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