Saint Lucia Tourism Authority

Saint Lucia Tourism Authority Saint Lucia's lead marketing agency, creating strong demand for Saint Lucia in the global marketplace

Exciting news from FIT in Buenos Aires, Argentina! 🇦🇷We are thrilled to be participating in FIT (Feria Internacional de ...
28/09/2026

Exciting news from FIT in Buenos Aires, Argentina! 🇦🇷
We are thrilled to be participating in FIT (Feria Internacional de Turismo) for the very first time!
To make it even better, we are taking part alongside our incredible DMC partners at Solar Travel & Tours, represented by the wonderful Carmelita Xavier and Hayle Harvey!

A huge thank you as well to one of our fantastic support partners, Secrets St. Lucia Resort & Spa, for making this extra special- they are hosting an amazing giveaway where one lucky travel professional will win a trip to paradise at Secrets St. Lucia! 🌴

We're excited to build new connections, connect with travel industry leaders, and showcase the best of our island!

🌎🇱🇨 Redesigning tourism for tomorrow!This World Tourism Day, we join the global tourism community in exploring how artif...
27/09/2026

🌎🇱🇨 Redesigning tourism for tomorrow!

This World Tourism Day, we join the global tourism community in exploring how artificial intelligence, digital innovation and technology can reshape the way we experience and deliver tourism.

For Saint Lucia, embracing the digital agenda means finding new ways to connect travellers with our destination, enhance visitor experiences and create opportunities for our tourism industry and people.

As tourism evolves, Saint Lucia is embracing innovation while staying true to what makes our destination uniquely ours. 🇱🇨

Happy World Tourism Day 2026 from the Saint Lucia Tourism Authority!

🇱🇨 Day 2 of the Caribbean Canadian Investment Summit & Trade Forum. Saint Lucia continues to show up, connect and champi...
26/09/2026

🇱🇨 Day 2 of the Caribbean Canadian Investment Summit & Trade Forum. Saint Lucia continues to show up, connect and champion the opportunities that exist across tourism, investment, trade and business. 🤝🏽

A special spotlight today on Mr. Henry Mangal, Consul General of Saint Lucia in Toronto, who is chairing a panel discussion focused on strengthening connections and unlocking opportunities between the Caribbean and Canada. 🇱🇨🇨🇦

Representatives from the Saint Lucia Tourism Authority, Invest Saint Lucia and Export Saint Lucia are on the ground, showcasing the many ways to do business with, invest in and experience Saint Lucia. 🌴💼✨

Brand Saint Lucia is connecting the dots. 🔗🇱🇨

Brand Saint Lucia is on a mission in Toronto this week, participating in the Caribbean Canadian Investment Summit & Trad...
25/09/2026

Brand Saint Lucia is on a mission in Toronto this week, participating in the Caribbean Canadian Investment Summit & Trade Forum, taking place September 25–26. The Saint Lucia delegation brings together the Saint Lucia Tourism Authority (SLTA), Export Saint Lucia and Invest Saint Lucia, showcasing the island’s tourism offering, export potential and investment opportunities alongside fellow Caribbean destinations including Cuba, Grenada, St. Vincent an the Grenadines, Antigua and Barbuda and Jamaica.

The forum brings together Caribbean and Canadian stakeholders to explore investment opportunities, market-entry challenges, and the partnerships and institutional resources that can facilitate cross-border business growth. Discussions are also examining investment strategies that can support long-term diaspora wealth creation and position the Caribbean diaspora as an important partner in the region’s economic development. Led by the Consulate Office of Saint Lucia in Canada, Saint Lucia’s participation provides a platform to strengthen business connections, showcase the breadth of opportunities available on the island, and deepen engagement with the Canadian market.

25/09/2026

We’re still not over the Showcase Gala! 🇱🇨

Taking it back to an unforgettable evening of celebration, connection and all things Saint Lucia. From the stunning setting to the incredible people who joined us, the Showcase Gala was truly a night to remember.

Consider this your sign to relive a few of our favorite moments. 🥂

Conversations continued with Air Canada, this time in Montreal, building on ongoing discussions around strengthening Sai...
24/09/2026

Conversations continued with Air Canada, this time in Montreal, building on ongoing discussions around strengthening Saint Lucia’s presence in the Canadian market.

CEO the Saint Lucia Tourism Authority, Louis Lewis and Director of Global Marketing Dexter Percil met with Diego Fernandez Dos Reis, with responsibility for network planning and Stephanie Richardson, with responsibility for revenue management.

Discussions focused on air connectivity, cooperative marketing opportunities and opportunities to develop new and enhanced travel products that can further drive demand for Saint Lucia.

Saint Lucia participated in the Air Canada Product Launch in Toronto on September 22, joining leading destination and ho...
24/09/2026

Saint Lucia participated in the Air Canada Product Launch in Toronto on September 22, joining leading destination and hospitality partners to engage directly with the Canadian travel trade. The Saint Lucia Tourism Authority was represented alongside Windjammer Landing Villa Beach Resort, Coconut Bay Beach Resort & Spa, Serenity at Coconut Bay, Jade Mountain, and Anse Chastanet. Approximately 1,300 travel advisors attended the event, providing a significant platform to showcase Saint Lucia’s tourism product, experiences and accommodation offerings. The Toronto (YYZ)–Hewanorra International Airport (UVF) route remains an important connection for the destination, with Air Canada providing direct service between Toronto and Saint Lucia.

Sales Managers, Giselle Williams, and Ernie George engaged in conversations with numerous travel advisors throughout the event, showcasing Saint Lucia and providing timely destination information to support advisors in fulfilling bookings and matching clients with the island’s tourism offerings.

The Toronto event marked the final engagement in a series of Air Canada product launch events held throughout September, strengthening relationships with the Canadian travel trade and reinforcing Saint Lucia’s presence in one of its key source markets.

🇱🇨🇨🇦Hon. Dr. Ernest Hilaire, Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, was ...
22/09/2026

🇱🇨🇨🇦Hon. Dr. Ernest Hilaire, Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, was a guest on Flow 98.7 FM with Patrica Jaggernauth during Saint Lucia’s trade mission in Canada, sharing updates on the destination and discussing the opportunities shaping Saint Lucia’s tourism sector.

The conversation covered the launch of Below Saint Lucia, the island’s new underwater sculpture park; the importance of the Canadian market and connectivity to Saint Lucia; what visitors and music lovers can anticipate from the 2027 Saint Lucia Jazz & Arts Festival; and the island’s growing wellness tourism offering, including the recently launched LifeCo at A’ila. The interview provided an opportunity to showcase Saint Lucia’s evolving tourism product and highlight the destination’s continued investment in new experiences for visitors.

Saint Lucia hosted members of the Canadian travel trade media at a special luncheon, providing an opportunity for meanin...
22/09/2026

Saint Lucia hosted members of the Canadian travel trade media at a special luncheon, providing an opportunity for meaningful conversation, destination updates and an exchange of insights on the evolving Canadian travel market. The engagement, hosted by the Saint Lucia Tourism Authority (SLTA) and Invest Saint Lucia, highlighted the destination’s tourism offerings, new developments and investment opportunities, while giving media partners an opportunity to connect directly with representatives from Saint Lucia.

The luncheon also provided an opportunity to share updates from this week’s Saint Lucia Trade Sales Mission in Canada, including engagements with airline and travel partners, the diaspora, media and industry stakeholders. Discussions highlighted progress in strengthening air connectivity, expanding trade partnerships, identifying opportunities for co-operative marketing and product development, and deepening Saint Lucia’s presence in the Canadian market. With Canada recording strong growth in visitor arrivals to Saint Lucia, the mission is focused on building on this momentum and translating these engagements into increased visibility, partnerships and visitor opportunities for the destination.

Saint Lucia Connects with its Diaspora in Toronto! 🇨🇦The Saint Lucia Tourism Authority, in collaboration with the Consul...
22/09/2026

Saint Lucia Connects with its Diaspora in Toronto! 🇨🇦

The Saint Lucia Tourism Authority, in collaboration with the Consulate General of Saint Lucia in Toronto and Invest Saint Lucia, hosted an engaging evening with members of the Saint Lucian diaspora.

The evening focused on connection, investment, tourism and the evolving story of Saint Lucia, highlighting opportunities for the diaspora to stay connected, contribute and help share the destination’s story.

Director of Global Marketing, Dexter Percil, emphasized the diaspora’s role in amplifying Saint Lucia’s tourism message, while Hon. Dr. Ernest Hilaire, Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, highlighted Saint Lucia’s expanding narrative beyond sun, sand and sea to include culture, adventure, food, music, wellness, sport and authentic experiences.

A meaningful evening of dialogue, connection and celebration of the Saint Lucia that is becoming. 🇱🇨

Address

1, Bella Rosa Road
Gros Islet
LC01401

Opening Hours

Monday 08:00 - 16:30
Tuesday 08:00 - 16:30
Wednesday 08:00 - 16:30
Thursday 08:00 - 16:30
Friday 08:00 - 16:30

Telephone

+17584587101

Website

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