05/08/2026
A brilliant product means little if it never reaches the right customers.
That was the central takeaway from the Go-to-Market (GTM) & Scale session of Founder Institute Cohort 5 at NIC Islamabad, where founders explored what it truly takes to transform promising startups into businesses that grow sustainably.
The session began with dynamic 60-second founder pitches, giving participants the opportunity to refine their messaging and receive candid, actionable feedback from mentors on communication, positioning, and market differentiation.
Drawing from their entrepreneurial journeys, Dr. Mohsin Zahid, Bilal Asif, and Umar Dhudra shared practical insights on building effective go-to-market strategies, from achieving product-market fit and founder-led sales to creating strong personal brands, earning customer trust, and leveraging AI to strengthen distribution and growth.
More than just a discussion on scaling, the session challenged founders to think beyond building products and focus on building businesses that customers choose, trust, and advocate for.
With every Founder Institute session, Cohort 5 founders continue to sharpen the mindset, strategies, and ex*****on needed to build ventures that create lasting impact.
| Ministry Of IT & Telecom | Tech Destination Pakistan | Ignite - National Technology Fund |