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Viet Nam Trade Office in Sweden, Odengatan 17, Stockholm (2026)

20/08/2026

Vietnam–Latvia Trade in the First Six Months of 2026

According to statistics from the Vietnam Customs Department, total trade between Vietnam and Latvia reached USD 211.34 million in the first six months of 2026.

Vietnam’s exports to Latvia amounted to USD 190.26 million, an increase of 36.9%, while imports from Latvia reached USD 21.08 million, up 84% compared with the same period of the previous year.

For detailed statistics, please contact the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, at [email protected].

19/08/2026

Vietnam–Norway Trade in the First Six Months of 2026

According to statistics from the Vietnam Customs Department, total trade between Vietnam and Norway reached USD 400.57 million in the first six months of 2026.

Vietnam’s exports to Norway amounted to USD 114.68 million, an increase of 47.2%, while imports from Norway reached USD 285.89 million, down 9.2% compared with the same period of the previous year.

For detailed statistics, please contact the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, at [email protected].

18/08/2026

Vietnam–Denmark Trade in the First Six Months of 2026

According to statistics from the Vietnam Customs Department, total trade between Vietnam and Denmark reached USD 468.31 million in the first six months of 2026.

Vietnam’s exports to Denmark amounted to USD 265.29 million, an increase of 29.9%, while imports from Denmark reached USD 203.02 million, up 59.2% compared with the same period of the previous year.

For detailed statistics, please contact the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, at [email protected].

17/08/2026

Vietnam–Sweden Trade in the First Six Months of 2026

According to statistics from the Vietnam Customs Department, total trade between Vietnam and Sweden reached USD 982.66 million in the first six months of 2026.

Vietnam’s exports to Sweden amounted to USD 748.78 million, an increase of 19.6%, while imports from Sweden reached USD 233.88 million, down 10% compared with the same period of the previous year.

For detailed statistics, please contact the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, at [email protected].

14/08/2026

EVFTA Drives Positive Growth in Vietnam–Nordic Trade

Supported by the EU–Vietnam Free Trade Agreement, Vietnam’s exports to Sweden, Denmark, Norway and Latvia recorded strong year-on-year growth in the first half of 2026.

Trade with Most Markets Records Strong Growth

Speaking to a reporter from Industry and Trade Newspaper, Ms. Nguyễn Thị Hoàng Thúy, Director General and Head of the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, said that trade and investment relations between Vietnam and the Nordic markets continued to deliver positive results during the first six months of 2026.

According to statistics from the Vietnam Customs Department, total trade turnover between Vietnam and Sweden reached USD 982.66 million. Vietnam’s exports to Sweden amounted to USD 748.78 million, an increase of 19.6%, while imports from Sweden reached USD 233.88 million, down 10% compared with the same period in 2025.

Vietnam–Denmark trade reached USD 468.31 million. Vietnam’s exports to Denmark totalled USD 265.29 million, up 29.9%, while imports from the Danish market amounted to USD 203.02 million, an increase of 59.2%.

For Norway, two-way trade reached USD 400.57 million. Vietnam exported goods worth USD 114.68 million to Norway, an increase of 47.2%, while imports from Norway reached USD 285.89 million, down 9.2% year on year.

Trade between Vietnam and Latvia totalled USD 211.34 million. Vietnam’s exports reached USD 190.26 million, up 36.9%, while imports from Latvia amounted to USD 21.08 million, an increase of 84%. Latvia recorded the highest import growth rate among the markets mentioned above.

Overall, Vietnam’s exports to all four markets maintained positive growth. Notably, exports to Norway rose by 47.2%, Latvia by 36.9% and Denmark by 29.9%.

In the opposite direction, imports from Denmark and Latvia increased sharply, while imports from Sweden and Norway declined compared with the same period in 2025.

Ms. Nguyễn Thị Hoàng Thúy emphasized that the EVFTA entered into force on 1 August 2020. Under the agreed implementation schedule, Vietnam and the European Union will eliminate tariffs on approximately 99% of tariff lines, while reducing regulatory barriers, expanding access to services and public procurement markets, protecting geographical indications and improving the stability of the bilateral trade framework.

For Vietnamese goods entering Nordic markets, the most direct benefit is access to preferential import tariffs when rules of origin are satisfied. This is particularly important for textiles and garments, footwear, furniture, seafood, coffee, electronics, machinery and processed industrial products.

In addition to tariff benefits, the EVFTA has also strengthened confidence in the Vietnamese market, providing a foundation for importers to build long-term relationships, diversify their supply sources and integrate Vietnamese enterprises more deeply into supply chains.

In practice, Vietnamese companies have made significant efforts to meet the requirements of the Nordic region, one of the world’s most demanding markets.
Textiles and garments, for example, are among Vietnam’s key exports to the Nordic market. To successfully export to this region, businesses have worked to shift towards greener production.

At a press meeting on business and production performance during the first six months of 2026, Mr. Cao Hữu Hiếu, General Director of the Vietnam National Textile and Garment Group, said that alongside its production and business activities, the Group continued implementing measures to improve corporate governance, strengthen risk control, promote investment in the textile and dyeing value chain and accelerate green transformation.

It is also gradually building a green, smart and circular production ecosystem, regarded as a new growth driver for Vinatex during the 2026–2030 period.

Vinatex has introduced programmes to measure carbon footprints, develop circular production and establish recycled production models covering the entire fibre–textile–garment chain. It has also invested in rooftop solar power, digital management platforms and production automation.

A number of member companies, including Hòa Thọ, Huế Textile and Garment and Phong Phú, are gradually preparing to develop smart factory models that meet the environmental, social and governance standards, traceability requirements and sustainability expectations of global brands.

These efforts have enabled businesses to maintain orders in markets with demanding standards, including the Nordic region.

Positive Developments in Two-Way Investment

Regarding investment, the Trade Office of Vietnam in Sweden, concurrently responsible for the Nordic region, reported that during the first six months of 2026, Sweden, Denmark, Norway, Iceland and Latvia had a combined total of 359 foreign direct investment projects in Vietnam, with total registered capital of approximately USD 4.44 billion.

Denmark ranked 21st among 153 countries and territories investing in Vietnam, with 179 projects and total registered capital of USD 2.46 billion.

Sweden ranked 23rd, with 111 projects and registered capital of USD 1.76 billion.

Norway ranked 40th, with 62 projects and registered capital of USD 201.57 million.

Iceland had three projects with total registered capital of USD 20.32 million, ranking 77th, while Latvia had four projects with registered capital of USD 0.27 million, ranking 128th among countries and territories investing in Vietnam.

Despite these positive results, a series of new EU regulations will begin to apply from 2026, including the Carbon Border Adjustment Mechanism, the EU Deforestation Regulation, the Packaging and Packaging Waste Regulation, the General Product Safety Regulation and requirements relating to the Digital Product Passport.

Experts believe that the EVFTA is entering a new phase of competition as the EU continues expanding trade relations with partners including Indonesia, India and the Mercosur bloc. As a result, tariff advantages will no longer be the decisive factor.

In the coming period, the ability of Vietnamese goods to maintain and expand their market share in the EU generally and the Nordic region specifically will depend on supply-chain management capabilities, data transparency, compliance with sustainability standards and strict control of product origin.

When enterprises shift from a mindset focused on utilizing tariff preferences to building competitiveness based on quality, transparency and green development, the EVFTA will continue to serve as an important driver helping Vietnamese goods strengthen their position in one of the world’s most demanding yet promising markets.

The results recorded during the first half of 2026 show that trade and investment relations between Vietnam and the Nordic markets and Latvia continue to expand, creating a favourable foundation for businesses from both sides to strengthen connections, explore opportunities for cooperation and develop their markets in the coming period.

13/08/2026

H&M Highlights the Trade Promotion Impact of Vietnam International Sourcing

Returning to Vietnam International Sourcing for the second consecutive year, H&M affirms that the event serves as an effective bridge connecting Vietnamese enterprises with global sourcing groups.

Vietnam International Sourcing: Connecting Vietnamese Businesses with Global Value Chains

H&M’s continued participation in Vietnam International Sourcing 2026 reflects not only growing confidence in Vietnam’s manufacturing environment, but also the effectiveness of trade promotion activities in connecting domestic enterprises with international buyers.

H&M is a major Swedish multinational fashion company, known for its affordable apparel retail model, diverse portfolio of brands and global store network. For the Group, Vietnam International Sourcing is more than a venue for identifying suppliers. It has become a forum for promoting dialogue, cooperation and Vietnam’s position in global value chains.

Speaking with a reporter from Industry and Trade Newspaper, an H&M Group representative said that 2026 marks the company’s second consecutive year of participation in Vietnam International Sourcing. The results achieved at the previous edition provided an important basis for the company’s continued engagement with the event.

Participation in Vietnam International Sourcing has reinforced the Group’s positive assessment of Vietnam as an important partner in its global sourcing network.

According to H&M, the Group continuously invests in long-term partnerships across its sourcing markets as part of its long-term development strategy. Returning to the event for a second year reflects its confidence in Vietnam’s growth prospects and its commitment to helping build a resilient, flexible supply chain capable of adapting to market volatility and rapidly changing consumer demand.

Notably, Vietnam International Sourcing is regarded as more than a conventional trade promotion event. It is also an important platform for strengthening dialogue between businesses, industry partners and government agencies.

An H&M Group representative emphasized:

“Vietnam International Sourcing is also an important platform for deepening dialogue and cooperation with both industry partners and government authorities as we work together to strengthen Vietnam’s role in global value chains.”

According to H&M, the event also provides an opportunity for the company to gain a better understanding of the Vietnamese market and supports its plans to continue expanding retail operations at prominent locations in the future.

From the perspective of an international buyer, Vietnam International Sourcing is fulfilling an important role in directly connecting Vietnamese companies with global buyers. This is particularly significant at a time when international supply chains are undergoing substantial changes, requiring businesses to improve their competitiveness and meet increasingly demanding market standards.

Commenting on the event’s role, the H&M representative stated:

“Vietnam International Sourcing serves as an important bridge between Vietnamese businesses and international buyers. The event creates opportunities for direct engagement, relationship-building and a better understanding of evolving market expectations.”

Beyond business matching, H&M believes that Vietnam International Sourcing also provides a forum for discussion on strategic industry issues, including customer-centric retail development, innovation, sustainability and industrial development.

These topics are becoming increasingly important as the global textile and garment industry enters a period of significant transformation.

Vietnam Is a Strategic Partner in H&M’s Global Supply Chain

H&M’s continued participation in Vietnam International Sourcing also reflects Vietnam’s increasingly important role in the Group’s sourcing strategy.

According to the H&M Group representative, Vietnam is one of the Group’s most important sourcing markets globally. H&M began sourcing from Vietnam in the early 2000s and currently works with 42 suppliers and 72 factories, supporting more than 60,000 jobs.

The Group considers Vietnam to have a well-developed manufacturing ecosystem with strong capabilities that effectively support its product development strategy.

As H&M works to build a more resilient and flexible supply chain, Vietnam has significant advantages that can further strengthen its long-term competitiveness. Renewable energy, industrial decarbonization, circular solutions, digital transformation and workforce development are expected to become important drivers in the next stage of development.

The H&M representative affirmed:

“For H&M Group, Vietnam is not only an important sourcing location, but also a long-term partner in building a sustainable and future-ready textile and garment industry.”

In addition to its manufacturing strengths, H&M recognizes the role of Vietnam’s textile and garment industry as a strategic export sector. Employing more than three million people, the industry makes an important contribution to economic growth while supporting livelihoods across the country.

In a rapidly changing international market, the Group increasingly prioritizes partners that combine operational excellence with a commitment to continuous improvement and long-term competitiveness.

At the same time, global requirements related to sustainability, climate transition and the circular economy are increasing rapidly. As a result, sustainability and competitiveness are becoming increasingly interconnected.

H&M has noted that Vietnamese suppliers have made significant progress in improving environmental performance, energy efficiency, standards compliance and operational capabilities.

These achievements have helped strengthen Vietnam’s position among the world’s leading textile and garment exporters.

To continue supporting Vietnamese enterprises, H&M said it would maintain a collaborative approach with suppliers to advance the green transition. Areas of cooperation include the adoption of renewable energy, improvements in energy efficiency, the application of electrification technologies and capacity building for businesses.

According to H&M, cooperation and continuous improvement are central to this process, enabling suppliers to remain competitive in a rapidly changing business environment.

In its message to Vietnamese textile and garment companies participating in Vietnam International Sourcing 2026, H&M recognized that Vietnam has established itself as one of the world’s leading textile and garment manufacturing countries, with strong ambition, resilience and adaptability.

The Group representative said that the greatest opportunities in the coming period would come from shifting towards higher-value-added production; applying a comprehensive value-chain approach to make more effective use of international trade agreements; accelerating sustainability and circularity; investing in innovation and workforce development; and promoting production based on renewable energy and greater energy efficiency.

The H&M Group representative affirmed:

“H&M Group remains committed to working with suppliers, industry organizations and government authorities to support the development of a more resilient, competitive and sustainable textile and garment industry for the future.”

H&M’s return to Vietnam International Sourcing in 2026 demonstrates the growing appeal of Vietnam’s trade promotion initiatives.

The event not only expands opportunities for business connections, but also helps strengthen the position of Vietnamese companies in global supply chains. It provides a foundation for the textile and garment industry in particular, and the wider export business community in general, to participate more deeply in international value chains through manufacturing capabilities, innovation and sustainable development.

12/08/2026

From VIS 2025 to VIS 2026: Expanding Vietnam–Nordic Cooperation

Connections established at VIS 2025 have laid the foundation for the Trade Office of Vietnam in Sweden to continue bringing a Nordic business delegation to VIS 2026 and further expand cooperation.

From Connections at VIS to Concrete Cooperation

The connections formed at Vietnam International Sourcing 2025 have provided a strong foundation for the Trade Office of Vietnam in Sweden to continue organizing a Nordic business delegation to attend VIS 2026. From fashion and food to logistics, the return of existing partners and the participation of new companies show that VIS is gradually becoming a practical channel for cooperation between Vietnam and the Nordic region.

In 2025, the Nordic business delegation organized by the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, carried out a nearly two-week working programme in Vietnam, with Vietnam International Sourcing Fair as its focal point.

VIS not only enabled businesses to access Vietnamese suppliers directly, but also opened the way for more in-depth working programmes with government agencies, local authorities, industry associations, ports, factories and logistics partners.

The outcomes of the visit showed that Vietnam–Nordic cooperation is expanding beyond trade transactions into supply-chain development, investment, logistics and green transformation.

In the fashion sector, H&M used VIS 2025 as an opportunity to engage with Vietnamese businesses and government agencies on supplier development, renewable energy use, emissions reduction and the expansion of retail operations. The Group continues to regard Vietnam as an important link in its global supply network, as well as a consumer market with considerable growth potential.

In the logistics sector, meetings between the Port of Gothenburg and Vietnamese ports, shipping lines, exporters and logistics organizations helped move the objective of establishing direct transport links between Vietnam and the Nordic region from a strategic direction towards concrete cooperation. Memoranda of understanding signed during and after the programme opened prospects for stronger port-to-port cooperation, the development of green logistics and research into direct maritime routes between Vietnam and the Nordic region.

A direct transport route would help reduce reliance on transshipment, shorten delivery times, improve supply-chain reliability and facilitate access for Vietnamese goods to Nordic and wider European markets.

In the field of sustainable development, the participation of IKEA and H&M demonstrated that Nordic corporations are placing increasing emphasis on renewable materials, sustainable forest management, clean energy, circularity and traceability. These requirements not only set new standards for Vietnamese companies, but also create opportunities to upgrade technology, improve production efficiency and participate more deeply in global value chains.

Vietnamese Goods Moving from the Fair to Nordic Markets

Food businesses provide one of the clearest examples of VIS’s commercial impact. Through previous editions of the fair, a range of Vietnamese products have been selected by Swedish importers and introduced to the market, including bread, cassava, green papaya, frozen crab soup, shrimp sticky rice wrapped in lotus leaves and ST25 rice.

The product portfolio has also expanded to include items aligned with healthy eating trends, such as red dragon rice, purple-black brown rice and upland sticky rice.

These results show that opportunities for Vietnamese food products in the Nordic market are not limited to traditional exports. Processed foods, convenient meals, ingredients for restaurants and products reflecting Vietnamese culinary identity all have development potential when they are connected with the right partners and adapted to market needs.

VIS enables importers to sample products directly and discuss packaging, specifications, pricing and distribution channels. This is an important step in helping Vietnamese businesses understand actual market demand, rather than developing products based on assumptions made from a distance.

Reaffirming the Role of the Trade Office

Building on the foundation established in 2025, the Trade Office of Vietnam in Sweden will continue organizing the Nordic business delegation to attend VIS 2026.

H&M will return to the event for the second consecutive year. A representative of the Group stated that its continued participation reflects confidence in Vietnam’s development prospects and a commitment to building a flexible, resilient and sustainable supply chain.

In the food sector, A Chau Lien Imports and Export AB and East Asian Food AB will attend VIS for the third time, while Lagerqvist AB will participate for the first time.

The return of previous participants shows that the programme has delivered sufficiently concrete results for importers to continue seeking products and partners in Vietnam. At the same time, the participation of new companies expands the network of importers and distributors and creates further market opportunities for Vietnamese goods.

The delegation is expected to continue growing, with additional companies from a range of sectors.

An international business delegation does not begin on the opening day of a fair, nor does it end when the event closes. Before the event, the Trade Office identifies the needs of Nordic businesses, selects partners with cooperation potential and connects them with suitable Vietnamese companies.

During VIS, the Trade Office organizes B2B meetings, study visits and working sessions with government agencies, associations, factories and logistics facilities.

The period after the fair is the decisive stage. The Trade Office continues to support the exchange of company profiles, product samples and information, facilitate product adjustments and maintain contact so that initial meetings can develop into orders, projects or long-term partnerships.

The role of the Trade Office is therefore not simply to bring businesses to the fair. More importantly, it helps translate the needs of the Nordic market into concrete opportunities for Vietnamese enterprises.

VIS 2026 is scheduled to take place from 3 to 5 September 2026 at the Saigon Exhibition and Convention Center – SECC in Ho Chi Minh City.

The event combines an exhibition, sector-specific seminars and direct business matching between Vietnamese enterprises and international corporations, importers and distribution systems.

The value of VIS lies not only in the number of booths or meetings. More importantly, the event connects different links in the value chain, from raw materials, production and sourcing to logistics, technology and sustainable development.

11/08/2026

From VIS to the Nordic Market: Expanding Opportunities for Vietnamese Food Products

As part of the 2026 trade promotion programme, the Trade Office of Vietnam in Sweden, concurrently responsible for Denmark, Norway, Iceland and Latvia, will once again organize a Nordic business delegation to attend Vietnam International Sourcing 2026 – VIS 2026.

Alongside companies in fashion, retail and other sectors, food businesses will continue to be an important focus of this year’s delegation.

Among the participating companies are A Chau Lien Imports and Export AB and East Asian Food AB, both returning to VIS for the third consecutive year.
Lagerqvist AB will attend the event for the first time, further broadening the range of companies and food distribution networks represented in the Swedish business delegation.

The continued return of previous participants, together with the arrival of new companies, shows that VIS is more than a promotional event or a venue for initial meetings. It is gradually becoming a practical sourcing channel through which importers can discover new products and Vietnamese goods can gain access to the Nordic market.

Returning Participation Reflects the Practical Impact of VIS

When companies return to the fair year after year, it signifies more than repeated attendance. It indicates that meetings held at VIS have generated sufficiently clear commercial value for importers to continue investing their time, resources and attention in the Vietnamese market.

During the previous two editions, Swedish companies met manufacturers directly, sampled products and discussed pricing, packaging, product specifications and distribution potential in the Nordic region.

Connections established through VIS have already helped bring a number of new Vietnamese products to the Nordic market, including frozen bread, shrimp sticky rice wrapped in lotus leaves and ST25 rice.

More recently, import portfolios have continued to expand to include cassava, green papaya and frozen crab soup; products with distinctive Vietnamese flavours such as dracontomelon drink and lotus eight-treasure tea; as well as rice varieties aligned with healthy eating trends, including red dragon rice, purple-black brown rice and upland sticky rice.

This growing diversity shows that opportunities for Vietnamese food products in the Nordic market are no longer limited to traditional exports. Market potential is expanding into processed foods, convenient meals, ingredients for restaurants and products that combine nutritional value, natural ingredients and a distinctive Vietnamese culinary identity.

From Traditional Products to New Value

Vietnamese food products benefit from a rich variety of ingredients, flavours and cultural traditions. Dracontomelon drink, lotus eight-treasure tea and shrimp sticky rice wrapped in lotus leaves are more than food and beverage products. Each carries a story about local ingredients, regional identity and Vietnamese culinary life.

Meanwhile, red dragon rice, purple-black brown rice and upland sticky rice demonstrate how traditional values can be connected with emerging consumer trends.

Consumers are increasingly interested in minimally processed foods, natural ingredients, grain diversity and products with a clearly identifiable origin. This creates an opportunity for Vietnamese businesses not merely to sell a product, but also to communicate a distinctive value proposition.

However, for a traditional dish or ingredient to become a commercially viable product in the Nordic market, businesses need to view it from the perspective of the importing market.

Products must offer consistent quality, appropriate packaging formats, clear information and easy-to-understand preparation instructions. For frozen foods, convenient storage and preparation are particularly important. For retail products, packaging should help consumers quickly understand what the product is, how it is used and why it is worth choosing.

VIS enables these issues to be discussed directly between manufacturers and importers, rather than requiring businesses to make assumptions about market demand from a distance.

The Appeal and Effectiveness of Direct Business Matching

Vietnam International Sourcing does more than provide a space for Vietnamese companies to display their existing products. Its greater value lies in directly connecting Vietnam’s manufacturing capabilities with the specific needs of international importers.

At VIS, businesses can receive immediate product feedback, identify suitable distribution channels and better understand what adjustments are needed before entering the market.

Importers, in turn, can meet multiple manufacturers during a single visit, evaluate products directly and discover new items that may not yet be available in their home markets.

The third consecutive participation of A Chau Lien Imports and Export AB and East Asian Food AB demonstrates the appeal and effectiveness of this business-matching mechanism. The first-time participation of Lagerqvist AB also shows that VIS continues to expand the network of Swedish companies interested in sourcing food products from Vietnam.

VIS 2026 is therefore not only a place to showcase products, but also a platform where new business ideas can take shape.

A traditional dish may be developed into a convenient frozen product. A specialty rice variety may be positioned in line with healthy nutrition trends. An ingredient commonly used in Vietnam may become a new product for Nordic restaurants or consumers.

From Business Meetings to New Markets

Results from previous editions of VIS show that export opportunities can begin with a highly specific conversation. However, moving from an initial meeting to market entry requires preparation, adaptability and persistent follow-up.

By organizing the Nordic business delegation to VIS 2026, the Trade Office of Vietnam in Sweden continues to serve as a bridge between importer demand and the capabilities of Vietnamese enterprises.

The return of existing partners and the participation of new companies show that further opportunities are continuing to emerge for Vietnamese food products.

Each product can find its own path to market when it is connected with the right partner and developed in line with market demand.

Viet Nam Trade Office in Sweden

20/08/2026

19/08/2026

18/08/2026

17/08/2026

14/08/2026

13/08/2026

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