21/09/2026
| Research in Focus
Strengthening the Poultry Value Chain
The ARC Animal Production Meat Technology Chicken Trials project supports small-scale indigenous poultry farmers by strengthening production, improving meat quality and food safety, and promoting value addition. Through a powerful combination of research, technology transfer and practical training, the project equips farmers with the knowledge and skills needed to improve their businesses, strengthen food security and gain access to formal markets.
Indigenous chickens are an important source of food, nutrition and income for many rural and peri-urban households. Yet, despite their economic and social value, many small-scale farmers still rely on informal backyard slaughter practices, which can compromise animal welfare, food safety and the quality of poultry products. Research conducted through the project has highlighted critical gaps in knowledge, skills and infrastructure that continue to limit farmers’ ability to participate in higher-value markets.
The Chicken Trials project is helping to bridge these gaps by bringing research and practical solutions directly to farmers. Through hands-on training and the transfer of appropriate technologies, farmers are empowered to adopt improved production and slaughter practices, enhance meat quality and safety, and explore opportunities for value addition.
The impact extends beyond the farm. By enabling farmers to produce safer, higher-quality poultry products and access more formal and lucrative markets, the project contributes to stronger livelihoods, improved household nutrition and greater economic resilience. It also demonstrates how research, when translated into practical solutions and shared with farming communities, can become a powerful catalyst for rural development.
At its heart, the Chicken Trials project is about more than improving poultry production, it is about unlocking the potential of indigenous chickens as a pathway to food security, enterprise development and sustainable livelihoods, while helping small-scale farmers build stronger rural economies.