Gainesville Community Reinvestment Area

Gainesville Community Reinvestment Area Reinvesting in People and Places We target our redevelopment efforts in Gainesville's urban core. Is your property located in our reinvestment area?

We are a department of the City of Gainesville and our mission is to help underserved regions attract private investment through community partnerships and competitive economic development incentives. Projects have ranged from large scale construction projects like the South Main Streetscape and Depot Park, to smaller scale programs like the residential paint voucher and commercial facade improvements program. Check out the GCRA project map find out! https://gainesvillecra.com/gcra-project-map/

Built to age gracefully. 🌳 The new Heartwood monument sign features a face made from Corten steel, a material designed t...
06/23/2026

Built to age gracefully. 🌳 The new Heartwood monument sign features a face made from Corten steel, a material designed to develop a rich, protective patina as it weathers over time. Rather than resisting the elements, it embraces them—creating a warm, natural finish that evolves with the landscape around it.

Framed by Heartwood’s towering oak canopy, the sign reflects the same qualities that define the neighborhood itself: enduring, distinctive, and rooted in place.

A small detail with a lasting presence. 🍂

A milestone moment for Heartwood. 🏡✨This week, the neighborhood’s new monument signs arrived and were carefully lifted i...
06/17/2026

A milestone moment for Heartwood. 🏡✨
This week, the neighborhood’s new monument signs arrived and were carefully lifted into place by crane. Once installed, the illuminated signs will create a welcoming entrance and a strong sense of arrival for residents and visitors alike.
Combined with recent landscaping, pathway, irrigation, and fencing upgrades, it’s exciting to see the vision for Heartwood continue to come together—one piece at a time.
We’re looking forward to lighting them up soon. 💡🌿

The Florida Theater restoration is underway, supported by our Business Improvement Grant (BIG Program).What stories can ...
06/12/2026

The Florida Theater restoration is underway, supported by our Business Improvement Grant (BIG Program).
What stories can a building tell after nearly 100 years? Crews are beginning to uncover layers of the historic University Avenue façade, revealing pieces of the building's past that have been hidden for decades. In these photos, you can see the brick visible today, colorful tiles added over the years, and even older materials underneath.
Originally opened in 1928, the Florida Theater has been a downtown landmark for generations. Restoration efforts will preserve its historic character, including the iconic marquee and façade, while preparing the venue for its next chapter as a cultural and entertainment destination.

Own a commercial building that needs repairs or restoration? BIG Program Cycle 2 applications are open through August 1. Get more information here: https://www.gainesvillefl.gov/Government-Pages/Government/Departments/Gainesville-Community-Reinvestment-Area/GCRA-BIG-Program

More progress is taking shape on The Streatery. 🚧✨ Stormwater work on SW Second Street is nearing completion, and new cu...
05/26/2026

More progress is taking shape on The Streatery. 🚧✨ Stormwater work on SW Second Street is nearing completion, and new curbs and sidewalks are beginning to take shape as the project keeps moving forward.

Starting Tuesday, May 26, a portion of SW 1st Street will close as crews begin the next phase of work, including installation of water and sewer infrastructure. While construction continues, a few temporary traffic updates are in place to help keep things moving:

➡️ Vehicles exiting Lot 13 and the Alachua County Lot will now use SW 2nd Street
➡️ An added connection between the two lots will help improve exit access
➡️ Lot 10 now has an exit onto SW 1st Street to help with traffic flow and nearby parking access

Every step gets a little closer to a more walkable, welcoming downtown space and we can’t wait to share what’s next! All area businesses remain open and sidewalks closest to storefronts are accessible during construction.

🚧 Construction on The Streatery continues moving forward Downtown. Over the past few weeks, crews have carefully removed...
05/07/2026

🚧 Construction on The Streatery continues moving forward Downtown. Over the past few weeks, crews have carefully removed and preserved the historic brick and granite curbs along portions of SW 1st Avenue for future reuse in the project.
 
💦⚡️GRU has completed sewer upgrades and most of the water line work on SW 2nd Street, while utility improvements continue along SW 1st Avenue between SW 2nd Street and SW 1st Street. Work is also underway on underground electric and stormwater infrastructure that will help support the new street design.
 
🧱 This week, crews continue salvaging historic brick and granite curb along SW 1st Avenue toward S. Main Street, followed by additional water and sewer upgrades.
 
❤️ We appreciate everyone’s patience as this next chapter for Downtown starts to take shape. Businesses remain open and accessible during construction, so continue to stop by and support the neighborhood along the way.

Coming Fall 2026. The Streatery is being designed as a more walkable, flexible, and inviting Downtown space. The street ...
04/29/2026

Coming Fall 2026. The Streatery is being designed as a more walkable, flexible, and inviting Downtown space.

The street will be a true pedestrian plaza, rebuilt without curbs to make it easier and safer to move through. New lighting will set the tone day to night, with the ability to shift for events, holidays, and everyday use. There will be more room to gather, dine, and host events, with built-in power and added seating.

Plans include preserving the existing live oak trees and reusing the historic Augusta brick already on site. Behind the scenes, upgrades to stormwater drainage, accessibility, and traffic flow will help the space work better for everyone.

All businesses remain open, and sidewalks closest to storefronts are accessible during construction. Your support makes all the difference. Stop by and show some love to the neighborhood - please tag anyone we missed.

Alpin Beer + Wine bistro
Bourbon Street GNV
Café Voltaire GNV
Capones Night Club Gainesville
DTC Liquors
GainZville Hub
Nest + Nibble
Loosey's - Downtown Gainesville
Lor Kebab
Signal GNV
Surterra
The Bull
HOW BAZAR

Fresh updates have taken shape at Heartwood. 🌿 This spring, we wrapped up a new perimeter fence that adds a little more ...
04/22/2026

Fresh updates have taken shape at Heartwood. 🌿
This spring, we wrapped up a new perimeter fence that adds a little more privacy and peace for homes along the roadway; along with refreshed landscaping, irrigation, and improved pathways around the pond and common areas for those easy evening strolls.💛
Finishing the entry monument signs is up next, closing this phase of improvements beautifully. 🏡

Check out this community event! Fun for the whole family!
03/27/2026

Check out this community event! Fun for the whole family!

The GatoRx Community Care Fair is a FREE event on Saturday, March 28, bringing health and wellness resources directly to the Gainesville community. Stop by the Martin Luther King Jr. Multipurpose Center for free health screenings, helpful information and fun activities for all ages.

More information is available here: https://pharmacy.ufl.edu/gatorx-community-care-fair/

Address

2153 SE Hawthorne Road, Ste 223
Gainesville, FL
32641

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13523938200

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