Safari Ltd

Safari Ltd We create lifelike animal figurines meant to teach children about the natural world around us. Get inspired today!

Safari Ltd® is an American owned and family operated manufacturer and worldwide distributor of Toys that Teach®. These authentic, hand-painted figurines have been inspiring children around the globe for three generations. Our mission is to teach children the importance of nature and its conservation through the joy of play. And we’ve been doing a solid job so far...
Creating Toys That Teach® is i

nherent in who we are. Safari Ltd® provides a wealth of educational information online in five different languages, ensuring our mission is heard internationally. Our team of Safarians is always exploring the latest wildlife news, paleontology discoveries and conservation efforts in the name of spreading awareness, perfecting our product and educating future generations. SafariPedia®, our online free-of-charge encyclopedia, is an extension of Toys That Teach®. This educational resource houses information on wild and prehistoric animals, which parents and educators use in tandem with our quality figurines. Safari Ltd® collections include more than 1,000 products, spanning from the mystical to the historical—dinosaurs, wildlife, dragons and fairies, horses and farm life, reptiles and sea life. http://wiki.safariltd.com/

Additionally, Safari Ltd®'s blog shares fun, educational DIY projects and out-of-the-box ways to use our time-honored Toys That Teach®. http://blog.safariltd.com/

With over 1,200 fun and unique products to choose from, you'll unleash your imagination with these hand-painted toys! Founder Bernard Rubel once said, “In a highly technical world the most endangered species is the imagination. Without imagination, the individual loses the creative spark.”

Safari Ltd® intends to never let that happen.

May your day contain at least one completely unnecessary rainbow.
09/10/2026

May your day contain at least one completely unnecessary rainbow.

May your days contain at least one completely unnecessary rainbow.
09/10/2026

May your days contain at least one completely unnecessary rainbow.

Happy Labor Day! 🇺🇸 Celebrate the long weekend the playful way.Stop being productive for a minute. Go play, wander, and ...
09/07/2026

Happy Labor Day! 🇺🇸 Celebrate the long weekend the playful way.
Stop being productive for a minute. Go play, wander, and maybe even make something weird.
Labor Day Sale: 25% off sitewide through 9/11.

*Select items may be excluded from promotions, including but not limited to LEGO®, Jellycat®, Yoto, Fahlo, and Maileg.

🍂Happy Fall, Y’all!Now if someone could please notify the weather. 🥵
09/01/2026

🍂Happy Fall, Y’all!
Now if someone could please notify the weather. 🥵

Build, problem-solve, and Play Your Way™! Blocks build the setting. Figurines become the residents. 🧱🐘Challenge kids to ...
08/24/2026

Build, problem-solve, and Play Your Way™! Blocks build the setting. Figurines become the residents. 🧱🐘Challenge kids to create homes, enclosures, towns, and more for their Safari Ltd. animals, dinosaurs or mythical creatures using their favorite building toys.
Ask questions: What else might they need? Where will everyone go? And, perhaps most importantly, is it T. rex proof?

What happens after “The End”? 📖That’s where play takes over. Add figurines to storytime and invite kids to build the set...
08/19/2026

What happens after “The End”? 📖
That’s where play takes over.
Add figurines to storytime and invite kids to build the setting, act out favorite scenes, or change the ending. 🐄🐷🛁

Think you know your Safari? 👀🔎We zoomed WAY in on a few familiar friends. From a fantasy creature to ocean dwellers and ...
08/15/2026

Think you know your Safari? 👀🔎

We zoomed WAY in on a few familiar friends.

From a fantasy creature to ocean dwellers and wild favorites, how many can you name from just a tiny piece of the picture?

Drop your guesses below 👇

Answers revealed in Stories tomorrow!

Our newest Safari fan! 🥹💚He’s all decked out in his Explore Florida bamboo fit and already hanging with the locals. For...
08/10/2026

Our newest Safari fan! 🥹💚
He’s all decked out in his Explore Florida bamboo fit and already hanging with the locals.
For scale: one little nugget = approximately one Bernie the Gator. 🐊😂
Welcome to the wild side, little explorer!

Bring more imagination to playtime! From realistic animal figurines and dinosaurs to TOOBS®, Good Luck Minis® and more, ...
08/03/2026

Bring more imagination to playtime! From realistic animal figurines and dinosaurs to TOOBS®, Good Luck Minis® and more, enjoy 20% off Safari Ltd items all month long at safariltd.com. It’s the perfect time to grab new figurines!

They’re here!!!Hurry and be one of the first to grab a Deinosuchus, Amazon River Dolphin, and Disco Super TOOB!
07/29/2026

They’re here!!!
Hurry and be one of the first to grab a Deinosuchus, Amazon River Dolphin, and Disco Super TOOB!

Address

8010 Westside Industrial Drive
Jacksonville, FL
32219

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

(800)5545414

Website

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