21/04/2026
๐ช๐๐จ๐ญ๐ญ๐๐ ๐ ๐๐ง๐ ๐๐ฆ๐๐ฅ๐ฅ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ฌ (๐๐๐๐ฌ) ๐๐ญ ๐ญ๐ก๐ ๐๐๐๐ ๐
๐จ๐จ๐๐๐ฑ ๐๐๐๐ ๐ข๐ง ๐๐ข๐๐ญ๐ง๐๐ฆ
The Department of Industry under the Ministry of Industry, Commerce and Employment, Royal Government of Bhutan, in cognizant to the market access challenges faced by Cottage and Small Industries (CSIs), supported ๐๐ข๐ ๐ก๐ญ ๐๐๐๐ฌ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ข๐ง๐ ๐๐จ๐จ๐๐ฌ ๐๐ง๐ ๐๐๐ฏ๐๐ซ๐๐ ๐๐ฌ to take part in the๐๐จ ๐๐ก๐ข ๐๐ข๐ง๐ก ๐๐ข๐ญ๐ฒ ๐๐ง๐ญ๐๐ซ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฑ๐ก๐ข๐๐ข๐ญ๐ข๐จ๐ง ๐จ๐ ๐
๐จ๐จ๐ ๐๐ง๐ ๐๐๐ฏ๐๐ซ๐๐ ๐๐ฌ (๐๐๐๐ ๐
๐จ๐จ๐๐๐ฑ) ๐๐๐๐ in ๐๐ข๐๐ญ๐ง๐๐ฆ from ๐๐ ๐ญ๐จ ๐๐ ๐๐ฉ๐ซ๐ข๐ฅ. The team included a coordinating official from the department as well.
The international exhibition was themed โ๐๐ฅ๐จ๐๐๐ฅ ๐
๐ฅ๐๐ฏ๐จ๐ซ๐ฌ-๐๐ข๐๐ญ๐ง๐๐ฆ๐๐ฌ๐ ๐๐๐ฅ๐ฎ๐๐ฌโ. The chief guest, in his opening ceremony, stated stated that the exhibition serves not only as a platform to showcase products that meet international standards with export potentials, but also as a forum to foster connections and business linkages. The event is said to have brought together ๐จ๐ฏ๐๐ซ ๐๐๐ ๐๐จ๐ฆ๐๐ฌ๐ญ๐ข๐ ๐๐ง๐ ๐ข๐ง๐ญ๐๐ซ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ญ๐๐ซ๐ฉ๐ซ๐ข๐ฌ๐๐ฌ along with participants from organizations and partners from more than ๐๐ ๐๐จ๐ฎ๐ง๐ญ๐ซ๐ข๐๐ฌ ๐๐ง๐ ๐ญ๐๐ซ๐ซ๐ข๐ญ๐จ๐ซ๐ข๐๐ฌ.
The Bhutanese participants showcased and sold Bhutanese natural products such as ๐ก๐๐ซ๐๐๐ฅ ๐ญ๐๐, ๐ง๐จ๐จ๐๐ฅ๐๐ฌ, ๐ฌ๐ฉ๐ข๐๐๐ฌ, ๐ฉ๐ข๐๐ค๐ฅ๐๐ฌ, ๐ฌ๐๐ฆ๐ข-๐๐๐ง๐๐ข๐๐ฌ, ๐ฌ๐๐ ๐๐ฎ๐๐ค๐ญ๐ก๐จ๐ซ๐ง ๐ฃ๐ฎ๐ข๐๐๐ฌ, ๐ซ๐๐ฐ ๐ก๐จ๐ง๐๐ฒ, ๐๐จ๐๐๐๐ ๐๐ง๐ ๐ฌ๐ก๐ข๐ฅ๐๐ฃ๐ข๐ญ.
During the event, participants actively engaged in showcasing Bhutanese products and made sales. Besides, they were able to meet many fellow exhibitors and other business entities such as supermarkets and retailers in the B2B linkage activity initiated by the event organizers. Moreover, they gained valuable exposure and information that would help their products pe*****te Vietnamese markets in future.