06/18/2026
Craig Simons has spent his career asking one important question:
Do you really know your audience?
It is a question senior living operators are asking more urgently than ever as sales teams work through more data, more leads, more automation, and more pressure to grow occupancy.
That is why we are excited to share that Craig has joined SenioROI as Chief Marketing Officer.
Craig’s story with SenioROI started on the operator side. During his time at Benchmark Senior Living, he saw firsthand how senior living consumer data could help sales teams identify better-fit prospects, focus their time, and support occupancy growth.
He later brought that perspective into senior living technology through his work at Roobrik and Aline, where he helped shape conversations around CRM workflows, prospect journeys, sales enablement, and the role better data plays across the full sales and marketing lifecycle.
Now, he brings that experience to SenioROI.
Craig is especially energized by Validify, our CRM enrichment and financial qualification platform. In his words, when a sales consultant knows which prospects can afford their community, they can work smarter and create better outcomes.
That is the work ahead.
For more than 33 years, SenioROI has helped senior living operators use data to reach the right prospects with smarter targeting and more effective marketing programs. Craig joins at a moment when that work matters more than ever.
Cleaner data. Better audience insight. Stronger CRM workflows. More focused sales teams.
Please join us in welcoming Craig Simons to SenioROI.
