05/22/2026
The wait is over and JT Outdoor Products has now officially entered the Bass world!
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We’re excited to announce the release of our new NLB (Next Level Bass) rod series. Launching the lineup are two brand-new baitcasting models that represent years of development, testing, and refinement.
Over the past 3+ years, we have worked extensively to prototype and fine-tune these rods to ensure they deliver the same level of quality, performance, and innovation that anglers have come to expect from JT in the walleye and panfish markets. The NLB series was built from the ground up for serious bass anglers who demand sensitivity, strength, and balance on the water.
NLB 7'3" Medium Heavy Baitcaster
Length: 7'3"
Power: Medium Heavy
Action: Extra Fast
Guides: SeaGuide Hero High Grade with Silicon Nitride Inserts
Line Weight: 8–16 lb
Handle: SeaGuide Alien Baitcast Handle with Carbon Insert & Sure-Grip Surround
Blank: JT Proprietary Toray Carbon Fibers Spun with Zonal Technology
Designed as a versatile all-around bass rod, the 7'3" Medium Heavy delivers exceptional sensitivity and quick response for techniques such as jigs, Texas rigs, chatterbaits, and soft plastics. The extra-fast action provides crisp hooksets and precise control while maintaining excellent balance and feel.
NLB 7'6" Heavy Baitcaster
Length: 7'6"
Power: Heavy
Action: Fast
Guides: SeaGuide Hero High Grade with Silicon Nitride Inserts
Line Weight: 8–16 lb
Handle: SeaGuide Alien Baitcast Handle with Carbon Insert & Sure-Grip Surround
Blank: JT Proprietary Toray Carbon Fibers Spun with Zonal Technology
Built for power fishing applications, the 7'6" Heavy is designed to excel in heavy cover situations where strength and leverage matter most. Ideal for flipping, pitching, frogging, and larger presentations, this rod combines a powerful backbone with the responsiveness needed to stay connected to every bite.