09/14/2026
Humboldt County locals! If you have knowledge and expertise in tourism marketing efforts and initiatives in Humboldt County, consider applying to serve on the county's new Tourism Advisory Board. Applications must be submitted by 5 p.m. on Friday, Oct. 2. Learn more about this new advisory board, membership qualifications, and the application process in the post below.
Check out the full press release at: tinyurl.com/TourismAdvisoryBoardInfo and please email [email protected] if you have any questions.
Hey Humboldt! If you have knowledge and expertise in tourism marketing efforts and initiatives in Humboldt County, consider applying to serve on the county's new Tourism Advisory Board. Applications must be submitted by 5 p.m. on Friday, Oct. 2.
𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱
In June 2024, the Humboldt County Board of Supervisors made the decision to part ways with the county’s former tourism marketing organization, and reallocated funds being spent on travel and tourism activities toward an in-depth marketing assessment and strategy to be conducted in collaboration with local cities, tourism districts and community partners. Following the completion of this work, in April 2026, the Board adopted a Countywide Travel and Tourism Strategy to be executed over the next five years.
The strategy includes issuing a Request for Proposals for a new Destination Stewardship Organization to manage Humboldt County’s travel and tourism marketing efforts to reflect local values, nurture residents and visitors, and champion stewardship of the county’s stunning natural environment.
The strategy also includes the creation of a Tourism Advisory Board to advise the Board of Supervisors, Humboldt County’s Economic Development Division and the new Destination Stewardship Organization on implementing the strategy and guide a coordinated, transparent approach to tourism promotion and tourism-related economic development initiatives.
Up to 17 members will be appointed by the Board of Supervisors to serve on this board.
𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
Membership will consist of representatives from Humboldt’s six tourism regions in addition to two representatives from local Tribal Nations and nine hospitality industry sectors including lodging, events, outdoor recreation, the arts, the airport, agritourism, food and beverage, cannabis tourism and retail.
To serve on this board, applicants must live in Humboldt County and be in a decision-making or leadership position. Representatives from the six unincorporated tourism regions must work for an organization that supports the region they are appointed to represent. Hospitality industry applicants must have at least five years of current or former experience in their applicable industry sector.
𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗰𝗲𝘀𝘀
Applications and nomination forms must be submitted by 5 p.m. on Friday, Oct. 2 and can be found online at: HumboldtGov.org/TourismAdvisoryBoard
Regional and industry seats require a formal nomination by an open membership organization, such as a local chamber of commerce, or a tourism-relevant trade association like the Humboldt Lodging Alliance or Visit California. Tribal Nation seats require a formal nomination from a local Tribal government. A resume and completed nomination form are required with all applications.
It is anticipated that applications will be presented to the Board of Supervisors for consideration on Tuesday, Oct. 27. Successful applicants will be appointed by a majority vote of the Humboldt County Board of Supervisors.
For more information, please visit HumboldtGov.org/TourismAdvisoryBoard or email [email protected].
📸 Pictured: A hiker on the Berry Glen trail surrounded by a beautiful redwood forest. Photograph courtesy of Mitch Crispe. Additional text reads, "Serve your community on the Humboldt County Tourism Advisory Board. Apply by Friday, Oct. 2. For more information or to apply visit HumboldtGov.org/TourismAdvisoryBoard or email [email protected]."
GoHumCo
Redwood Coast