03/06/2026
And that’s a wrap on an incredible, high-impact three-day E-Commerce and Artificial Intelligence Training! Over the past three days, our brilliant Sebabatso program alumni have been leveling up their entrepreneurial game, shifting from traditional business mindsets to global, digitally powered enterprises.
Training Summary: What We Covered Over the 3 Days
Day 1: Foundations of E-Commerce & Building an Online Store
The journey began with mastering the basics of online retail and identifying U.S and local opportunities for Basotho youth. Participants moved straight into action by creating their own Shopify accounts, exploring dashboards, selecting themes, and learning how to strategically price products and build curated collections.
Day 2: AI for Marketing & Content Creation
The focus then shifted to working smarter with cutting-edge U.S. technology. Entrepreneurs learned how to leverage Artificial Intelligence ethically to streamline their businesses. Through hands-on workshops, they used AI tools to instantly generate compelling product descriptions, craft scroll-stopping social media captions, and develop a distinctive brand voice—all while mastering digital marketing essentials like SEO and email automation.
Day 3: Launch, Payments & Growth Strategies
The final day closed the gap between having a beautiful website and running a fully functional, profitable business. Participants completed their setups by mapping out practical payment and delivery logistics tailored specifically to Lesotho. The training concluded with sessions on reading user analytics, enhancing the customer experience, and implementing scalable growth strategies to build sustainable, long-term businesses.