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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Print_NZ

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We're the industry association for the print, packaging and visual communication industries.

As a national organisation, PrintNZ is committed to utilising the industry's collective strength to ensure that we have a strong and vibrant industry.

28/10/2026

Heard the Term “Digital Detox”? If Not, You Will

Gen Z and Millennials are starting to move away from their phones and social media in order to escape the notifications, algorithms, and endless feeds. Heidi Tolliver-Walker looks at the numbers behind the trend toward plug-pulling, and what it means for print.

https://whattheythink.com/articles/131641-heard-term-digital-detox-if-not-you-will/

Heard the Term “Digital Detox”? If Not, You Will

26/10/2026

We tend to think of Millennials as digital only.

But it turns out they like print.

They like to: - hold it - smell it - share it with friends.

And of all the advertising media it's print ads they pay most attention to.

Could this help with promoting print advertising to your clients?

21/10/2026

The Digital Fade
Consumer tolerance for digital messaging is shrinking.
81% of Gen Z adults and 78% of millennials often wish they could disconnect from digital devices more easily.
55% of U.S. consumers said that they “don’t pay attention to most online marketing advertisements”; for Canada, the figure was 60%.
Digital fatigue and continued affinity for offline channels like mail is one factor causing marketers to shift their spending.

https://twosidesna.org/the-digital-fade/

Consumer tolerance for digital messaging is shrinking. According to a Feb. 2025 survey by the Harris Poll for Quad, 81% of Gen Z adults...

20/10/2026

USE PRINT - You love PRINT - We love PRINT

The USE PRINT campaign has been created to improve the visibility of print and show that print gets cut-through, generates engagement and simply stands out.

Together we can :

Reintroduce print as relevant and emotionally impactful
Challenge misconceptions that print is outdated or unsustainable.
Educate decision-makers to include print in their campaigns
Demonstrate how print complements (not competes with) digital
Show that if you truly want to be remembered USE PRINT

https://printnz.co.nz/campaigns/use-print/

19/10/2026

Google’s Guide To Ditching Plastic

Why the global tech giant created a manual for switching to paper packaging.

https://twosides.info/UK/googles-guide-to-ditching-plastic/

But with the release of its new Pixel 8 smartphone, Google released a guide to show other companies how they focussed on sustainability.

14/10/2026

Why Do So Many People Love Print on Paper?

Because it’s enjoyable, relaxing … and practical! (2 of 3)

See More ...https://www.twosidesna.org/wp-content/uploads/sites/16/2018/07/Info-Part2-NonMember-nobleed-PC.pdf

12/10/2026

Why print media is having a resurgence in the marketing world
Print media, as we know, refers to anything that you print out to promote a company ... banners, posters, billboards, flyers, business cards, and direct mail.

Everything that used to be extremely popular a few decades ago before the digital marketing revolution took over.

Since then, every business has relied on a strong digital strategy to boost its marketing success, but print media is in the middle of a massive comeback.
There are some substantial reasons that it’s well worth an investment these days, alongside digital ...

https://londonlovesbusiness.com/why-print-media-is-having-a-resurgence-in-the-marketing-world/

Explore why print media is having a resurgence in the marketing world and how it can effectively reach your audience.

07/10/2026

Why Do So Many People Love Print on Paper?

Because it’s safe, secure, sustainable … and trusted! (1 of 3)

See More ...https://twosidesna.org/wp-content/uploads/sites/16/2018/05/PeopleLovePrintOnPaper-7.5-x-11-no-bleed.pdf

05/10/2026

How Three Brands Created Shareable Print Experiences
Creating shareable print experiences doesn’t require a major investment. All you need is some imagination and a client who understands the value of engagement metrics in their results.

https://printmediacentr.com/3-shareable-print-experiences-from-brands/

Address

NZME Ellerslie Building , 60 Wilkinson Road, Ellerslie
Auckland
1060

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

+64 9 2652090

Website

http://www.printnz.co.nz/

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