Print_NZ

27/05/2026

Why Use Print Ads to Complement Your Digital Strategy

Think of digital marketing and print as strategic partners.

You need both if you want to get the most out of your marketing:
- Print Thrives on Touch
- Print is Personalized
- Print Thrives on Touch
- Print is Personalized
- Print Is Trustworthy
- Print Can Utilize Augmented Reality
- Print Marketing Supports Hyperlocal

Print is a tried and tested way of marketing.

No matter what line of business you are in, you cannot afford to underestimate the power of print.

Not only is print far from dead, but it is a thriving marketing medium that can be adapted to digital strategies and modern technologies.

https://www.vizaca.com/use-print-ads-for-digital-strategy/

You’ve probably heard the argument, “Digital marketing is king, print is dead.” But, if you buy into this fallacy, you will be doing a huge...

25/05/2026

Digital Brand Agency CEO Discusses Data Literacy and the Power of Print

“There is power in print that is closely aligned with digital.” - Tim Curtis, CEO of CohereOne, a direct-to-consumer digital brand agency

Where can a printer can step in? Full-funnel marketing campaign

“[You] can take all the advantages of digital marketing … and marry that with a superior touchpoint, which is print,” he said.

That’s why Curtis calls data literacy “one of the lessons the printing industry needs to take to heart.”

https://www.piworld.com/article/digital-brand-agency-ceo-discusses-data-literacy-and-the-power-of-print/

During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

20/05/2026

Print Advertising Myths Debunked
Denise Turner, Newsworks director of research and insight corrected common assumptions about print advertising in 2022

During her presentation, Turner pointed to five key areas that might cause misconceptions about print among planners: scale, time, attention, its role in campaigns and effectiveness.

Read more ...
https://www.newsworks.org.uk/news-and-opinion/denise-turner-debunks-the-myths-around-print-advertising-at-inma-seminar/

Speaking at an INMA seminar, Newsworks director of research and insight corrected common assumptions about print advertising in...

18/05/2026

Screen vs. Print, Part I: When Books Are Better Than Screens

Summary: Screens are good for skimming when you need to scan text, search or sift through information, and find content quickly. But books are better than screens for deep reading that requires focusing, recalling, and reflecting upon what you learned.

https://mindfultechnics.com/screen-vs-print-part-i-when-books-are-better-than-screens/

13/05/2026

Edible H**p Infused Public Transport Ticket - Cannes Lions Gold Winner
In a tongue-in-cheek embodiment of the ‘keep calm and carry on’ slogan, Berlin’s public transport operator BVG came up with a way of helping customers through the chaos of Christmas commuting - an edible ticket infused with h**p oil to help travellers swallow their frustration.

News of the ticket was literally on everyone’s lips. Social media lit up with talk of the paper pacifier and news outlets on every continent reported on it.

https://www.printpower.eu/case-studies/cannes-lions-gold-winner-berliner-verkehrsbetriebe/

The Berliner public transport operated developed an edible ticket infused with h**p. During the Christmas period people are stressed and buying and eating this ticket will help you to calm down.

11/05/2026

Learning great skills without the debt
An apprenticeship and career in the trades is just as financially lucrative across a lifetime as a university degree, according to economic think tank BERL.

The average person taking the apprenticeship path had a higher net financial position for most of their career and was exposed to less financial risk.

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11951069

Research by Economic think tank BERL finds a surprising financial outcome for apprentices

06/05/2026

Why Business Magazines Remain Important in the Digital Information Era
The way people access business information has evolved rapidly with the growth of digital technology.
Despite a shift to online platforms, business magazines continue to remain relevant by offering something digital platforms often lack - depth, reliability, and a structured reading experience.

https://contentmediasolution.com/business/why-business-magazines-remain-important-in-the-digital-information-era/amp/

The way people access business information has evolved rapidly with the growth of digital technology. Online platforms, social media, and instant news updates have made information more accessible than ever before. Today’s audiences often prefer quick, bite-sized content that can be consumed on th...

04/05/2026

The Power of Print
Real Estate understands the effectiveness of print, but this is valuable information no matter what business you're in ...

In the fast-paced digital era, we find ourselves in, it’s easy to assume that print marketing has met its demise.

Online platforms dominate our daily lives, with social media, email, and search engines reigning supreme.

However, contrary to popular belief, print marketing is far from dead.

It has evolved and adapted to coexist with digital channels, offering unique advantages that cannot be overlooked ...

https://www.realestatebusiness.com.au/marketing/25976-the-power-of-print

In the fast-paced digital era we find ourselves in, it's easy to assume that print marketing has met its demise. After all, online platforms dominate our daily lives, with social media, email, an

29/04/2026

Why print still matters: The power of brand books in a digital-first world

In an era dominated by digital brand hubs and cloud-based toolkits, Hybrid Design makes the case for the enduring relevance of printed brand books.

They explore how these tactile artefacts offer more than guidance ... they inspire, commemorate, and connect

https://www.creativeboom.com/insight/why-print-still-matters-the-power-of-brand-books-in-a-digital-first-world/

In an era dominated by digital brand hubs and cloud-based toolkits, Hybrid Design makes the case for the enduring relevance of printed brand books. We explore how these tactile artefacts offer more...

27/04/2026

AI and Printing: A Match Made in Innovation Heaven
Why the Printing Industry Is Poised to Lead the AI Revolution
Read more ...

https://www.piworld.com/post/ai-and-printing-a-match-made-in-innovation-heaven/