10/27/2026
Your social media might be illegible to a large portion of your customers.
Take your standard carousel post. You pack the images full of great information. But not everyone can get that information. If you've ever posted a carousel or graphic and captioned it, "Read the carousel," you've caused a lot of problems for people trying to buy from you.
How so? First, images are flat, so assistive tools can't read them. That text, in short, isn't text.
Some other common problems I see in these?
One - you (or AI) cram so much information into one tiny picture that no one can see everything you're trying to share. Small fonts or too much text in a little graphic is overwhelming.
Two - some of your customers use assistive tools that read the internet to them. That means putting vital information in an image (without adding ALT text descriptions) is basically invisible to them.
Three - many of your brand colors cannot be used together. They become illegible to people with color blindness, in bright sunlight, or with screen issues.
How do you create great social media content that everyone can read and understand? You follow this example. I wrote ALT descriptions for each slide above, kept the copy short and the font size large, and included the same information here in the caption.
Want more tips like this? Sign up for the Creating Accessible Content course waitlist. Inside, you'll learn easy, simple shifts that keep your content more accessible to everyone.
Join now at the link in my bio.
